2016 B2C Viral 
VC Cafe
NOVEMBER 2, 2019
In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. If nothing else, for its simplicity (back of the napkin) but also for the fund’s commitment to keep updating the metrics since 2016. Source: The SaaS Napkin.
ReadWriteStart
APRIL 8, 2023
For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. TikTok and Influencers One viral video on TikTok can reach 1.5 In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C.
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ConversionXL
MARCH 6, 2019
Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). There is only the quality of what you are viewing.”
VC Cafe
JULY 15, 2021
As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos). What are the main channels for app marketing and distribution today?
ConversionXL
APRIL 11, 2016
Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. But even they struggle to repeat their original success. 55% do so daily.
Brandanew
APRIL 15, 2016
However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. A photo posted by Upasna Kakroo (@upasnakakroo) on Apr 15, 2016 at 7:00am PDT. Step #1: Set S.M.A.R.T. By setting the right goals, you’re already halfway to success.
ConversionXL
AUGUST 7, 2019
Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. B2B brands shouldn’t feel left out, even if they lag behind. Send company swag. Conclusion.
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