2016 Blog Churn Rate Metrics 
ConversionXL
NOVEMBER 15, 2016
After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Reducing churn rate.
ConversionXL
MARCH 15, 2016
Holistic, not one-off: Onboarding can take the form of knowledge center docs, blog posts, invitations from a friend, lifecycle emails, a well-timed phone call, etc. In fact, mobile app revenue for 2016 is estimated at $58 billion. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start.
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