2016 Blog Churn Rate Retention 
ConversionXL
NOVEMBER 15, 2016
Reducing churn rate. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. However it comes with its own set of challenges, like retention and churn. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Creating promoters and referrals.
ConversionXL
MARCH 15, 2016
Holistic, not one-off: Onboarding can take the form of knowledge center docs, blog posts, invitations from a friend, lifecycle emails, a well-timed phone call, etc. It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. ” (via Inbound.org).
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