Remove 2016 Remove Campaign Remove Lead Generation
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”

Video 129
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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. A relevant title, a short description with website URL can be useful for lead generation.

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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. In 2016, businesses and organisations will need to put a greater emphasis on effectiveness, top-line revenue and overall engagement.

Asia 100
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas.

PR 120
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Making Marketing Training Work: Closing Skills Gaps, Proving Value

ConversionXL

Businesses spent nearly $94 billion on corporate training in 2017—a 33% increase over 2016. Those figures are supported by similar findings from a 2016 Brandon Hall Group Benchmarking Study , which surveyed training spending for equivalent tiers: $13 million (10,000+ employees), $3.7 Or is it just a waste? Source: Google Trends.

Marketing 106
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 132
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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined. Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year.