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5 Easy Strategies For A Successful Email Marketing Campaign

YoungUpstarts

Reports valued the ROI of email marketing at 44:1 in 2016 – $44 dollars of value for every $1 spent. Getting started with an email marketing campaign is quite simple. With all of the different email marketing services on the market, you can easily find a company that will suit your budget and cater to the scope of your campaign.

Campaign 183
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). LinkedIn video ad metrics.

Video 129
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 132
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Making Marketing Training Work: Closing Skills Gaps, Proving Value

ConversionXL

Businesses spent nearly $94 billion on corporate training in 2017—a 33% increase over 2016. Those figures are supported by similar findings from a 2016 Brandon Hall Group Benchmarking Study , which surveyed training spending for equivalent tiers: $13 million (10,000+ employees), $3.7 Or is it just a waste? Source: Google Trends.

Marketing 106
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Form Analytics: What You Can Track and How to Track It

ConversionXL

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Further, if forms aren’t the low-hanging fruit of your optimization campaign, it may not make sense to spend time gathering more data (yet). Ten seconds? Thirty seconds?).

Analytics 130
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Work hard to define meaningful product metrics – enabler of team success. Woo your customers. Iterate to the vision.

Retention 106