Remove 2016 Remove Campaign Remove Naming
article thumbnail

5 Terrible Social Media Fails in 2016 That You Must Avoid

Brandanew

It takes many campaigns, much brainstorming and creative effort to nurture and build a brand cult, but it takes just one misstep to offend people. Let us see some Social Media fails and disasters of 2016, so far… Create a LOVED brand. 5 Terrible Social Media Fails in 2016 That You Must Avoid.

article thumbnail

Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

The most underrated piece of marketing advice is that you’ve got to name something,” Drift’s Dave Gerhardt told Leadfeeder. “If If you don’t name something, then it doesn’t become real.”. It took more than two years—and far more homepage designs—before “conversational marketing” made its way into the homepage headline: January 2016.

Naming 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”

Video 129
article thumbnail

Six Ways To End The Last Quarter Strong To Meet Revenue Goals

YoungUpstarts

This process gets even easier if you’ve done your homework and can approach the person with a name or two in mind that they may recognize. Hint: use LinkedIn to browse connections and gather names of people you’d like to meet.). and then run automated campaigns according to the tags. Get ahead on tasks before traveling.

Revenue 127
article thumbnail

5 Things I Wish Someone Had Told Me When We Reimagined Our Business

Up and Running

In early 2016, I took my senior team offsite for one week to consider the following question: “If we started a new business today to compete with crowdSPRING and our key competitors, how would we build it? The launch date became a moving target and this meant that we could not effectively execute many of our planned campaigns.

article thumbnail

The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. A recent 2016 report reveals that 85% audience believe that promoted accounts help them discover new businesses.

article thumbnail

How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. Here’s what our very first landing page looked like in 2016: This landing page wasn’t pretty and broke many copywriting rules in the book.

PR 120