Duct Tape Marketing

AUGUST 10, 2017

Then it gives you just a whole wealth of information about your campaigns, whether it’s paid search, or remarketing or any type of campaign you’re running. If step one was PPC, you’d want measure Google Search Consoles. Jeff S: -of reducing PPC is impacting organic? John J: What I just, yeah.

Minneapolis 44

Minneapolis Analytics Software Review PPC 44

The Startup Magazine

AUGUST 24, 2021

These numbers are especially important because, until the pandemic, social media marketing impact has remained relatively static since 2016, despite increasing annual investment. PPC (pay-per-click) and other types of paid advertising can have a great ROI but SEO is the superior long-term marketing strategy.

Social Media 158

Social Media Marketing Startup SEO 158

ConversionXL

JANUARY 21, 2016

You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. What if this campaign generated twice the revenue the last one did? Day in and day out, you’re surrounded by copy.

Audience 48

Audience Conversion Email Hiring 48

ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching San Francisco Campaign 48

Duct Tape Marketing

JANUARY 25, 2016

As an Internet marketing strategist that handle dozens of SEO campaigns for companies of all sizes, my team was spending too much time trying to add and optimize structured data on our clients’ WordPress websites. Be sure to download my SEO Structured Data WordPress plugin (available February 2016) and give it a try! One More Tool.

SEO 28

SEO Kansas City Software Review HTML 28

Brandanew

DECEMBER 21, 2015

Begin 2016 with a full base of online workshops for your digital marketing strategy and branding. Push up your social media advertising & PPC campaigns. Create special campaigns for each segment. Discover ways to link your email strategy with ongoing marketing campaigns. You’ve got this! Start here.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

NOVEMBER 8, 2016

To illustrate this and the lack of improvement in forms, take a look at IBM’s contact form in 1996 and their form in 2016. When you double the conversion rate of your form, you double the performance of every single marketing channel and campaign driving traffic to that form in one fell swoop.

Web 120

Web Mobile Conversion Finder 120

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. After the GDPR policy announcement in 2016, users became increasingly sensitive about how they’re tracked. Smartphones were rare. Oh, and don’t forget about private browsing.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

Duct Tape Marketing

MAY 4, 2016

AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Postcard Mania – Great online tool to create offline direct main campaigns. 5 email marketing best practices for 2016. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

JULY 8, 2016

Here’s a personalized value proposition example from Optimizely … And here’s a more simple personalization popup example… Interest in personalization is growing quickly, according to Evergage’s 2016 Trends in Personalization. PPC keyword that originally brought the visitor to Secret Escapes.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2016: 5K ads a day. 62% of designers receive no customer data at the start of the campaign.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Come next year!

PPC 48

PPC Analytics Video Non-Compete 48