Remove 2016 Remove Campaign Remove Viral
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Direct Sponsored Content campaign with video not published elsewhere.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Suddenly, our revenue from these campaigns dropped by 50%.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1.

Retention 106
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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

Viral 158
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic. It is not hard to pick New Subscriptions.

Metrics 143
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6 Effective Branding and Marketing Strategies for Your Beauty Business

crowdSPRING Blog

billion in 2016 to $750 billion by 2024. This is hardly a surprise: a viral-friendly experience and Instagram aesthetic heavily inform the Glossier marketing campaign. Beauty companies have met this disruption with some incredibly innovative and unique branding campaigns. Online growth has been especially strong.

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The Three Pillars Of A Winning Marketing Campaign

YoungUpstarts

In 2016, you should focus most of your efforts on the online marketing platform. Even if your business functions offline, this is still going to be a massive part of your campaign. You can use Website Rocket for your local SEO campaign and make sure you have everything you need. Great Web Design. Engagement.

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