crowdSPRING Blog

AUGUST 26, 2011

Marketing 101: channel management and the digital domain – [link]. Marketing 101: channel management and the digital domain - [link]. Forrester predicts advertisers will spend $77 b in interactive by 2016, same they spend today on TV – [link]. Some people have far too much time on their hands.

Social Media 92

Social Media Small Business Design Media 92

Hunter Walker

JANUARY 2, 2017

Largely yes, but the pot of gold might be more modest than some of 2016’s notable transactions suggest (Jet, Cruise, Dollar Shave Club). We had our first taste of this trend playing out early in 2016 when GM acquired self-driving tech startup Cruise for north of $1b. So, is it true? See Mint and Periscope as examples.

Technical Review 121

Technical Review Cap Table Acquisition Startup 121

View from Seed

MARCH 16, 2016

Most impressively, there seems to be a thriving startup of every flavor, with many more joining the list of Pillar Startups on the Guide in 2016 compared to 2015. These companies have a long way to go until global dominance in many cases, but they are all growing, hiring, and strengthening the local community right now.

Boston 215

Boston Early Stage Artificial Inteligence Semantic 215

Up and Running

NOVEMBER 22, 2017

A critically acclaimed play I produced closed due to a poor decision to invest in additional production details over multiple ticket sales channels. They want to help customers and their community with something they are passionate about. Though Goodwill TECNO was striving to do good in the community, they eventually went bankrupt.

Startup 111

Startup New York City Community Software Review 111

ConversionXL

SEPTEMBER 10, 2019

Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Growth teams are not fungible.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. How about if I scroll through most of the story then a subtle pop-up from the bottom-right asking me to amplify via my social channels? A quick best practice.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

Steve Blank

SEPTEMBER 24, 2019

In 2016 Pete Newell, Alexander Osterwalder and I developed the Mission Model Canvas for our Hacking for Defense Class. The defense and intelligence community are mission-driven organizations so there is no revenue to measure. Channel was changed to Deployment. We called this alternative- Mission Achievement/Success.

Video 53

Video Business Model Revenue Lean 53

Duct Tape Marketing

MAY 1, 2019

It would fail in 2016 because (1) I was not a good podcaster when I launched. John Lee Dumas: If I wanted to launch a successful show today in 2016, I would have to find a niche. That’s what’s new in 2016. John Lee Dumas: Yeah. I say over and over again, if I launched Entrepreneur On Fire today, it would fail.

Portland 69

Portland Audio Technical Review Video 69

Hearpreneur

APRIL 9, 2017

Fast forward to 2016 and Bandage is a $10 million business and I’m is on the board of the American Rental Car Association. I believe everyone is a leader, whether it’s at work, home, church, or in their community. I then realized that there’s no reliability in rental van service and vowed to change that.

San Diego 118

San Diego Entrepreneur Software Review Southern California 118

David Teten

OCTOBER 9, 2020

I’ve broken them into three buckets: A) Voting and census; B) Push media companies to inform Americans accurately; and C) Outreach to your employees and community. In 2016, an estimated 100 million eligible voters did not cast a vote. Nudge your employees, customers, and community to complete the census.

America 60

America Technical Review Social Media Community 60

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Subscription Business Trends and Predictions for 2016. You might also get immediate access to channels that might have otherwise taken years to break into. For Goodvidio, this meant starting with a local community.

Software Review 74

Software Review Software Delaware Forecast 74

crowdSPRING Blog

MAY 9, 2018

billion in 2016 to $750 billion by 2024. Glossier runs an exclusive Slack channel and invites top customers to discuss all things beauty-related with the company. ” If your company isn’t ready to run its own online community, there are many other ways to bring customers into the fold.

Marketing 90

Marketing Social Media Cofounder Design 90

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it).

Revenue 60

Revenue Acquisition Channel Campaign 60

Hearpreneur

AUGUST 31, 2018

After a few weeks as company, the 3 of us opened a Slack channel to consistently share name ideas that would pop into our heads, it was quantity over quality at this point. My husband Mike and I launched travel and adventure dog gear company DJANGO in late 2016. Don’t forget to join our #IamCEO Community.

Naming 102

Naming Entrepreneur Jordan Software Review 102

YoungUpstarts

MARCH 29, 2016

You can target a specific audience and create a small community. So today, we’re looking at digital marketing in 2016. The other planets represent your social media channels, advertising, and emails. In 2016 it’s especially important to have a website that works perfectly on a mobile device. Your website. Advertising.

Marketing 100

Marketing Social Media SEO Advertising 100

VC Cafe

APRIL 28, 2021

They distribute the content via established Platforms that help them reach and grow an audience such as Twitch, Youtube, Tiktok, SubStack, OnlyFans etc, and more often than not, they build following in more than one of these channels and benefit from cross promotion (i.e. San Diego based, founded in 2016 and started as a meme creator.

San Diego 179

San Diego Social Media Cofounder Bootstrapping 179

ConversionXL

SEPTEMBER 4, 2019

If you want a deeper, more technical explanation, check out this talk given by the Google Chrome Developers community.). Launching marketing campaigns , informing about order progress, brand news—it’s a unique communication channel to help your brand become a part of your user’s every day (assuming you use that power wisely).

Web 103

Web Caching HTML Marketing 103

Duct Tape Marketing

MARCH 17, 2017

It gives them something to talk about and connect with their community. Both the posts were published in January 2016. Even the searches related to “how to” on video-sharing channel YouTube are growing as much as 70% every year. More often than not, sharable content is fun, witty, compelling, inspiring, trendy and engaging.

Technical Review 63

Technical Review Social Media Video Search 63

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos). App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Slack or Discord).

Mobile 190

Mobile Social Media Distribution PR 190

Startup Professionals Musings

APRIL 1, 2017

Identify the communities for these micro-segments. Traditionally, community implied a physical grouping, but today a community is characterized by what they value, more than proximity. More important than finding a community, is creating one, with your blog and other social media engagement.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Transformify

JULY 25, 2016

The United Kingdom has held two referendums on its membership of the European Union or, in its previous incarnation, the European Economic Community. ” Of course, the economic and financial ramifications of Britain’s decision extend across the Channel too, albeit on a smaller scale.

United Kingdom 61

United Kingdom Europe Portfolio Forecast 61

Steve Blank

OCTOBER 3, 2016

Dakin was recognized as one of the Forbes 30 Under 30 in 2016. . There are obviously lots of differences, but creating an environment in which those people thrive and can collaborate together, it’s a new type of community basically. Before OpenGov, he built California Common Sense , the open data and government watchdog non-profit.

Cofounder 283

Cofounder Silicon Valley Entrepreneur EC2 283

Steve Blank

OCTOBER 3, 2016

Dakin was recognized as one of the Forbes 30 Under 30 in 2016. . There are obviously lots of differences, but creating an environment in which those people thrive and can collaborate together, it’s a new type of community basically. Before OpenGov, he built California Common Sense , the open data and government watchdog non-profit.

Cofounder 283

Cofounder Silicon Valley Entrepreneur EC2 283

ConversionXL

JANUARY 24, 2017

As we learned in our 2016 State of the Industry report , those who do conversion optimization go by a variety of titles. The ability to connect large disparate sets of data and pull actionable value is central to website optimization as well as other marketing channels. heterogeneous treatment effects).”.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Hearpreneur

NOVEMBER 6, 2016

Our target audience for the videos is the connected TV (CTV) market via devices like the Roku and Amazon Fire TV through the HD Carolina channel. I get to tell the stories of purpose-driven companies and nonprofits that are making an impact in their communities and industries and get them the attention and recognition they deserve.

Entrepreneur 48

Entrepreneur LLC South Carolina Utah 48

Brandanew

AUGUST 3, 2016

Social Media channels like Instagram, Facebook, Twitter etc. have become important channels of direct communication between brands and consumers. Use the social channels to tell the story of who you are as a brand. pascale thorre (@pthorre) January 28, 2016. It’s equally true for your B2B customers.

Social Media 100

Social Media Media Channel B2B 100

Brandanew

FEBRUARY 3, 2016

The good news is that after having met many of our clients working on Content Marketing, my mind is buzzing with the new possibilities and also the challenges that 2016 is set for. Find the channels that convert for you and bring you the ROI you are looking for! Brandanew News For January 2016. What can you do differently?

Marketing 100

Marketing Social Media Analytics Small Business 100

Startup Professionals Musings

JANUARY 9, 2017

Many of the remainder don’t review or respond to customer feedback online, and don’t connect with the popular social networking channels, including Facebook and Twitter. Build a community of evangelists and listen. Marty Zwilling First published on Inc.com on 12/26/2016. You can’t see change if you don’t look.

Customer 120

Customer Marketing Analytics Restful 120

Brandanew

AUGUST 31, 2016

Research by Content Marketing Institute (and partners) shows that only 32% B2B businesses in 2016 had a documented content strategy. You need to know WHY you’re choosing channel, working with a certain tool or method and basically be able to know the rationale. The best way to predict the future is indeed to create it.

B2B 124

B2B Business Plan Channel Demand 124

Steve Blank

JANUARY 26, 2016

Introducing Hacking for Defense – Connecting Silicon Valley Innovation Culture and Mindset to the Department of Defense and the Intelligence Community. Hacking for Defense is a new course at Stanford’s Engineering School in the Spring of 2016. Army, Navy, Air Force, Marines, CIA, NSA. Yet in the last decade the U.S. North Korea.

Silicon Valley 120

Silicon Valley North Korea Lean Agile 120

Up and Running

JUNE 19, 2017

If you’re new to the community, they can also be a great way to introduce yourself and get involved. Show customers that you’re invested in your community by donating to a cause or charity. Throw an event. Events are a great way to show your customers that you care while driving brand awareness. Social good is great for business.

Small Business 125

Small Business Marketing Social Media Hosting 125

Duct Tape Marketing

AUGUST 10, 2017

But I always like to give back to my community, and also I’ve learned a lot of my skills from the classes I learned in school as well. John J: So looking at the channels report is really a great tool one of the things I love is you can also do … Look at first quarter 2016 versus first quarter 2017. Jeff S: Yeah.

Minneapolis 44

Minneapolis Analytics Software Review PPC 44

Brandanew

APRIL 15, 2016

A photo posted by Upasna Kakroo (@upasnakakroo) on Apr 15, 2016 at 7:00am PDT. Having your own channel will allow you to create a stronger brand identity , and will also provide you with the chance to convert website traffic into leads (i.e. Step #2: Define your content persona. Thank you for your insights Olga!

Marketing 100

Marketing B2C Social Media Germany 100

Up and Running

DECEMBER 20, 2017

In 2016, marijuana sales in North America grew by a massive 30 percent, and sales are projected to reach $20.2 It doesn’t matter if you’re starting your cannabis business in Washington, Colorado, or Maine; you should start by building authentic relationships with your local cannabis community.” billion by 2021.

Las Vegas 144

Las Vegas District of Columbia Colorado North America 144

Brandanew

AUGUST 8, 2016

How does your social community behave? Your paid, earned and owned media channels need to have the same tonality and an engaged voice. Whether you’re a small business mom-and-pop store, or an author waiting to get readers lined up for your next book, you NEED a community. What kind of reviews have you been getting?

Community 100

Community Social Media Viral Media 100

ConversionXL

AUGUST 7, 2019

Professional communities on social media are strong. Pick your brand channel that has the most engaged community (i.e. What this strategy achieves: Builds word-of-mouth referrals and cultivates a community of user-advocates. Here are options to turn happy clients into vocal supporters: Special community programs.

B2B 110

B2B Marketing Social Media B2C 110