VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos). App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Slack or Discord).

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

MARCH 11, 2020

Again, Zendesk’s 2016 rebrand is a great example here. Their original logo of a Buddha in a headset, “The Mentor,” was kitschy and unique, but difficult to scale and use across various channels. Perhaps the issue is something as simple as your logo isn’t easily transmittable or scalable.

Developer 182

Developer PR Differentiation Audience 182

Austin Startup

MARCH 7, 2018

as a “17 Women to Watch in 2017,” by Entrepreneur Magazine as a 2016 “Woman to Watch,” and was selected to participate in the United Nations Foundation Global Accelerator. Her work spans the talent lifecycle from increasing access to technical education through recruiting, retention, and advancement of all Atlassians.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

YoungUpstarts

MAY 31, 2017

The numbers are also there to support this theory, according to the Pew research center, social media use among Americans have risen from 5% in 2005 to 69% in 2016. In addition to this users should be able to directly invite their friends to use personal messaging channels like Email, Whatsapp, SMS, Facebook and more.

Social Media 162

Social Media Media Mobile SMS 162

ConversionXL

MARCH 15, 2016

It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. In fact, mobile app revenue for 2016 is estimated at $58 billion. So, the channel selection (vs. So, what does that mean? So, all-in-all, mobile apps can be quite profitable, right?

Mobile 48

Mobile Retention Email Software Review 48

YoungUpstarts

MAY 5, 2016

Increasingly easy-to-use technology has enabled smaller retailers to speak and deliver to their niche customer sets across all channels with the same voice as they would in a shop in Hong Kong. That means engaging and delighting shoppers on mobiles, social media and online channels. . So what is driving their success?

South Korea 100

South Korea Social Media eCommerce Global 100

Hippoland

JUNE 26, 2016

The event is on July 17, 2016 in the Bay Area. What customer acquisition channels did you test? What has the retention been so far (if you know)? Check out my side project Hustleathon , which helps founders get over their fear of rejection. Cross-promotions? What was the cost to Get a signup? Get a free user? For how long?

Email 91

Email Seed Stage Cofounder Demand 91

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) A quick best practice.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. heterogeneous treatment effects).”.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Lessons Learned

MAY 25, 2021

If you become their primary customer acquisition channel, you can now use your influence with the front door of the healthcare system to create a more democratized marketplace for the rest of the healthcare. But I think what you're seeing is that the omni-channel care idea is going to become more dominant.

Silicon Valley 60

Silicon Valley Turkey Los Angeles California 60

This is going to be BIG.

JANUARY 14, 2014

Just last week, Chris Christie seems to have cost himself a shot at 2016 because of his staff''s retaliatory #trafficgate e-mails. Sure, we have e-mail retention policies, but that isn''t really solving the problem. Still, even if LinkedIn just used its reach as a channel, it could be a professional mobile messaging juggernaut.

Security 106

Security Venture Capital Channel Retention 106

ConversionXL

AUGUST 7, 2019

Pick your brand channel that has the most engaged community (i.e. Support influencers on your social media channels. We'll be joined by our special guest @bill_slawski , the President of SEO by the Sea, regular columnist and international speaker #seocafe — SEMrush (@semrush) May 19, 2016. most followers, subscribers).

B2B 110

B2B Marketing Social Media B2C 110

Mike Michalowicz

NOVEMBER 1, 2016

Be sure you understand how to make every aspect of the business repeatable and scalable: aggregation, ingredient purchasing, production, fulfillment, customer experience and customer retention. Young businesses have a lot of product lines and sales channels. Shen Tong, Food Future Incubator. Brian Halweil, Editor in Chief.

Balance Sheet 60

Balance Sheet Incubator Cofounder Salary 60