Remove 2016 Remove Channel Remove Viral
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Startup Benchmarks

VC Cafe

If nothing else, for its simplicity (back of the napkin) but also for the fund’s commitment to keep updating the metrics since 2016. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

B2C 141
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. TikTok and Influencers One viral video on TikTok can reach 1.5 Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove.

eCommerce 185
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

TJ Parker (@tjparker) August 25, 2016. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). In case it’s interesting to you, here’s a recap of Q2 2016 results. pic.twitter.com/LDrlNyH8mR. — Data Warehouse. Every startup collects data.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. Plan it out.

Video 129
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Transcript of Everything You Need to Know About Podcasting

Duct Tape Marketing

It would fail in 2016 because (1) I was not a good podcaster when I launched. John Lee Dumas: If I wanted to launch a successful show today in 2016, I would have to find a niche. That’s what’s new in 2016. Then fast forward to January of 2016, coming up on a year ago, I launched The Freedom Journal via Kickstarter.

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6 Effective Branding and Marketing Strategies for Your Beauty Business

crowdSPRING Blog

billion in 2016 to $750 billion by 2024. Glossier runs an exclusive Slack channel and invites top customers to discuss all things beauty-related with the company. This is hardly a surprise: a viral-friendly experience and Instagram aesthetic heavily inform the Glossier marketing campaign.

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel. Successful and failed experiments.

Revenue 60