VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Source: The SaaS Napkin.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Churn rate was high for a service that many organizations saw as a “nice to have.” Here’s what our very first landing page looked like in 2016: This landing page wasn’t pretty and broke many copywriting rules in the book. Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

MARCH 15, 2016

In fact, mobile app revenue for 2016 is estimated at $58 billion. Churn rate is proportional to the distance between sign-up and value. Perhaps due to personal preference and ease of use… But they’re not just browsing, they’re converting. So, all-in-all, mobile apps can be quite profitable, right?

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning.

Conversion 48

Conversion Churn Rate Retention Metrics 48