VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Source: The SaaS Napkin.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

MARCH 15, 2016

It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. In fact, mobile app revenue for 2016 is estimated at $58 billion. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. Tweet It!].

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. However it comes with its own set of challenges, like retention and churn. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Creating promoters and referrals.

Conversion 48

Conversion Churn Rate Retention Metrics 48