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How to Optimize Videos for Conversions

ConversionXL

The State of Video in 2016. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. But even they struggle to repeat their original success. 55% do so daily. via a form.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Please don’t be sending paid traffic to your homepage in 2016. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). There are a number of basic methods of optimization that you should be aware of when dealing with AdWords.

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What if Your Marketing Isn’t Working Like it Should?

Duct Tape Marketing

The first position on Google search results on desktop has a 34.36% clickthrough rate. Backlinko , 2016). But, this stuff is hyper important if you are a local small business and here’s a few reasons why. 78% of local-mobile searches result in offline purchases. Search Engine Land , 2014). Advanced Web Ranking, 2015).

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Last year we pulled off a fantastic event, and we were keen to do even better in 2016. Luiz Centenaro (@LuizCent) April 1, 2016. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). ConversionXL Live 2016 was awesome. Conclusion.