ConversionXL

APRIL 11, 2016

The State of Video in 2016. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Wistia shows which metrics can be used to help you measure various factors (e.g. Which site metrics matter and connect to user experience? 55% do so daily. One call to action per video.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 15, 2016

Measuring the right metrics when you’re experimenting with PPC is important. Please don’t be sending paid traffic to your homepage in 2016. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead).

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 6, 2016

Last year we pulled off a fantastic event, and we were keen to do even better in 2016. Luiz Centenaro (@LuizCent) April 1, 2016. Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX).

Retention 48

Retention Algorithm Software Review Conversion 48