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The State of Video in 2016. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. According to Rand, having a transcript can make a difference as well… Rand Fishkin , Moz : “Although video is a visual medium, the text component is very important when it comes to SEO.
Oh, and that very morning she had received a call from Google, only it wasn’t really Google, trying to sell her some sort of SEO related service. The first position on Google search results on desktop has a 34.36% clickthrough rate. Backlinko , 2016). On-page and off-page SEO. But that’s another story.).
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