ConversionXL

APRIL 11, 2016

The State of Video in 2016. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Using the documentation found at schema.org , add the appropriate markup (a fancy word for code) to the page upon which your video is embedded. 55% do so daily. One call to action per video.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 15, 2016

Please don’t be sending paid traffic to your homepage in 2016. Ryan Moothart of Portent experimented with lowering branded max bids and the results speak for themselves (note that the click total decrease is due to a lower year over year search volume)… Image Source. Tools > Create a Pixel > View Pixel Code.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 6, 2016

Last year we pulled off a fantastic event, and we were keen to do even better in 2016. Luiz Centenaro (@LuizCent) April 1, 2016. Humans do “mental accounting,” a subjective coding and categorization of economic outcomes. Social proof isn’t just reviews. We succeeded. Great friends great learnings.

Retention 48

Retention Algorithm Software Review Conversion 48