Remove 2016 Remove Conversion Remove Lead Generation
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator.

PR 120
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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. A relevant title, a short description with website URL can be useful for lead generation. A lead is generated when users are already warmed up to a bit. Lead generation.

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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. And native ads that include rich media boost conversion rates by up to 60%. What do you think are a small business’s biggest challenge in marketing for 2016?

Asia 100
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Making Marketing Training Work: Closing Skills Gaps, Proving Value

ConversionXL

Businesses spent nearly $94 billion on corporate training in 2017—a 33% increase over 2016. Those figures are supported by similar findings from a 2016 Brandon Hall Group Benchmarking Study , which surveyed training spending for equivalent tiers: $13 million (10,000+ employees), $3.7 Or is it just a waste? Source: Google Trends.

Marketing 106
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

A Think with Google survey found that 70% of B2B buyers and researchers are watching videos throughout their buying journey, and branded video content views increased 99% on YouTube and 258% on Facebook between 2016 and 2017. Conversion. Are visitors turning into leads? Optimizing for micro-conversions has risks.

B2B 130
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7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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The ROI of Lead Scoring

Duct Tape Marketing

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?