ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

SEPTEMBER 30, 2020

After the GDPR policy announcement in 2016, users became increasingly sensitive about how they’re tracked. The goal of predictive attribution is to improve the overall CPA/ROAS of the whole marketing mix, not a specific channel or campaign. Oh, and don’t forget about private browsing. Private browsing. Fully predictive approach.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. 2016: 5K ads a day. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Image Credit. 1986: 2K ads a day.

San Antonio 86

San Antonio Metrics B2B Analytics 86