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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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NYU Commencement Speech 2016

Steve Blank

Yet everyone – investors, entrepreneurs, academics — expected new startups to follow the same practices that worked for large companies – write a business plan, forecast 5-year sales projections and build the product without ever talking to customers. Congratulations class of 2016. Make all the days of your life matter.

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Technology, Innovation, and Great Power Competition – Class 4- Semiconductors

Steve Blank

Put yourself in the shoes of Mark Liu, chairman of TSMC: Do you view China as more of a competitor or customer – and why? [Please watch the video, review the slides and blog posts]. Klaus Schwab, “ The Fourth Industrial Revolution: What it Means, how to Respond ” World Economic Forum , Jan. Optional Rebecca S. Oppenheimer , Dec.

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5 Terrible Social Media Fails in 2016 That You Must Avoid

Brandanew

Let us see some Social Media fails and disasters of 2016, so far… Create a LOVED brand. 5 Terrible Social Media Fails in 2016 That You Must Avoid. Automating customer service on Social media good or bad? It went overboard with repetitive responses under different customer representative names.

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Some Thoughts on Leadership Going into 2016

Both Sides of the Table

It’s a new year – 2016. A great leader knows customers and has direct relationships with them. She can anticipate reactions to price increases or product changes by customers and she can sustain competitive challenges because she knows the customer will stick by her. Chip Kelly had bunker mentality.

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How Boards Need to Evolve Over Time

Both Sides of the Table

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.

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7 Key Entrepreneur Habits Highlight Execution Ability

Startup Professionals Musings

Focus all initiatives around value to your customers. A business must be all about listening to customers, delivering value, and customer satisfaction. Execute processes and metrics around customer requirements, loyalty, satisfaction, and service. Marty Zwilling First published on Inc.com on 09/20/2016.