Remove 2016 Remove Customer Remove Customer Development
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NYU Commencement Speech 2016

Steve Blank

Yet everyone – investors, entrepreneurs, academics — expected new startups to follow the same practices that worked for large companies – write a business plan, forecast 5-year sales projections and build the product without ever talking to customers. Congratulations class of 2016. Make all the days of your life matter.

Lean 224
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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

This class is built on conducting in-person of interviews with customers/ beneficiaries and stakeholders, but due to the pandemic, teams now had to do all their customer discovery via a computer screen. How would customer interviews work via video? See here for an extended discussion of remote customer discovery.).

Lean 417
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These Five Principles Will Accelerate Innovation

Steve Blank

The original Innovation Pipeline sketch – 2016. I spent yesterday sifting through the most recent lessons learned and results from a series of accelerators BMNT is running for the intelligence community.

Curation 353
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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

Second, this class – which is built on the idea of interviewing customers/beneficiaries and stakeholders in person – now had to do all their customer discovery via a computer screen. How on earth would customer interviews work via video? At first this seemed to be a fatal stake through the heart of the class.

Oakland 315
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Interviewing your customers can reveal the priorities they’re aware of. Here’s what our very first landing page looked like in 2016: This landing page wasn’t pretty and broke many copywriting rules in the book. Why this audience?

PR 120
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Learning Through Reflection

Steve Blank

If you’ve read any of my previous posts, you know I believe that: a product is just a part of a startup, but understanding customers, channel, pricing, – the business model – is what turns a product into a business. entrepreneurship is experiential and requires theory and a ton of practice. Reflection Week.

Lean 120
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Machine Learning Meets the Lean Startup

Steve Blank

It struck me as I watched the teams try to find how their technology would solve real customer problems, is that machine learning is following a similar pattern of previous technical infrastructure innovations. Get of the building and test those hypotheses using customer development. This team epitomized rapid learning.