ConversionXL

MARCH 25, 2020

Up-to-date content can be a differentiator. Length is an increasingly unhelpful differentiator. Stuff that was published prior to 2016 really took a hit: Some tools, like Animalz’s Revive , can help identify posts that recently lost organic traffic, but they can’t tell you when updating content is the content priority for your site.

Analytics 68

Analytics Metrics Technical Review Search 68

YoungUpstarts

JANUARY 27, 2016

You’ve made it through the hectic holiday season and it’s now time to start planning for success in 2016. While establishing your 2016 business goals, wouldn’t it be valuable to know how many orders your competitors processed last year? by Brandon Levey, CEO of Stitch Labs. The New Year is here! Laying the Groundwork for Success.

Michigan 100

Michigan Metrics eCommerce Differentiation 100

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. User Growth Snap’s user growth came to a near stop after Instagram launched a direct clone called Stories in September of 2016: Snap’s daily active users grew just 3% in Q4 2016. 2016/2017 Spectacles — capture video on the glasses.

Valuation 48

Valuation Technical Review Social Network Forecast 48

Up and Running

APRIL 17, 2018

In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. Unique product descriptions help differentiate you from the competition and make your way up the search results page (SERPs). So, they give up, click out, and never return again. So, what can you do?

SEO 80

SEO eCommerce Software Review Analytics 80

Startup Professionals Musings

AUGUST 8, 2016

Be able to differentiate your offering from competitors. The best differentiation is a patent or other intellectual property that also provides a barrier to entry. The smart ones identify and budget innovative approaches, and use metrics to tools to monitor effectiveness. Every business requires spending money to make money.

Intellectual Property 120

Intellectual Property Entrepreneur Elevator Pitch Exit Strategy 120

YoungUpstarts

AUGUST 16, 2017

billion lost to ad fraud in 2016 as reported by Advertising Age. Google, for example, has agreed to undergo an audit from the Media Rating Council that includes YouTube ad inventory as well as three of Google’s biggest third-party metrics companies: Moat, DoubleVerify and Integral Ad Science. This would more than double the $7.2

Advertising 113

Advertising Campaign Channel Differentiation 113

ConversionXL

DECEMBER 11, 2018

Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market. Help Scout invests in product design and branding to differentiate within a crowded market. Put the consumer experience and brand above stale marketing metrics. Look at Nike.

Campaign 134

Campaign Marketing Design Differentiation 134

The Startup Magazine

MAY 4, 2017

Startup activity in the United States increased in 2016, continuing an upward trend that began in 2015 , according to the Kauffman Foundation. Capture their desire with something new, differentiate yourself by your unique value — what can your company offer that no one else can?”. Airbnb was valued at $30 billion in August 2016.

Silicon Valley 80

Silicon Valley Startup Maryland Angel Investor 80

Duct Tape Marketing

FEBRUARY 23, 2017

76% planned to increase their content production in 2016. As you plan your content marketing strategy, consider using design and visual storytelling to differentiate your content from the competition. In a 2015 survey by the Content Marketing Institute , 77% of marketers reported using content marketing for their strategy. Why design?

Design 74

Design Marketing Social Media Audience 74

crowdSPRING Blog

JUNE 5, 2017

Good design creates meaningful first impressions, helps you differentiate yourself from your competitors, can solve problems, and boosts brand awareness and the bottom line. Another important part of solving problems through good design is having success metrics so you know when a solution is actually working. This can take many forms.

Design 78

Design Missouri Differentiation Advertising 78

Up and Running

AUGUST 12, 2015

At the end of the day, what you want to do, is be able to move from that fishbowl of all the other businesses running around in the rat race, and differentiate yourself, and be that outlier and move to your own fishbowl. Let’s go to fiscal year 2016, your net profit is $83,000. Now, you get to your profit and loss statement.

Forecast 60

Forecast Video Business Plan United States 60

Hippoland

JULY 10, 2016

The event is next weekend on July 17, 2016 in the Bay Area. If it’s your unit metrics, lead with that. Check out my side project Rejectionathon (discount code: EYFRIENDS), which helps founders get over their fear of rejection. I’ve previously written about the importance of having multiple decks.

Metrics 48

Metrics Revenue Business Model Differentiation 48

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. But that’s harder to build in 2016 than it was in say 2005. They literally can’t respond to our core differentiator. Know your planned sources of differentiation and adjust as you learn. Conclusion. Validate data.

Startup 150

Startup Seed Money DC Software Review 150

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. As we learned in our 2016 State of the Industry report , those who do conversion optimization go by a variety of titles. heterogeneous treatment effects).”.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 25, 2016

Instead, let’s separate the upside and downside of “building feature X,” and clarify the outcome of those two aspects: UPSIDE: Unique position in the market, leading to new deals won through differentiation. If we do feature X, we earn more deals (through differentiation).

Differentiation 120

Differentiation Framework Restful Software Review 120

Austin Startup

MARCH 15, 2017

Using billions of rows of data, media data analyst Steve El-Sharawy will reveal the pattern of polarisation across US media both before and after the 2016 Presidential election. Vevo’s Roberto Santos has the answers and a new methodology that will finally enable brands to compare digital and TV metrics. industries.

Austin 72

Austin China New Zealand Silicon Valley 72