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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. A relevant title, a short description with website URL can be useful for lead generation. A lead is generated when users are already warmed up to a bit. Lead generation.

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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. In 2016, businesses and organisations will need to put a greater emphasis on effectiveness, top-line revenue and overall engagement.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas.

PR 120
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page. In 2016, Hootsuite blended entertainment into a product update by parodying Jimmy Kimmel’s popular “Mean Tweets” segment.

Video 129
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Making Marketing Training Work: Closing Skills Gaps, Proving Value

ConversionXL

Businesses spent nearly $94 billion on corporate training in 2017—a 33% increase over 2016. Those figures are supported by similar findings from a 2016 Brandon Hall Group Benchmarking Study , which surveyed training spending for equivalent tiers: $13 million (10,000+ employees), $3.7 Or is it just a waste? Source: Google Trends.

Marketing 106
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Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

Duct Tape Marketing

My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. A copy of John Jantsch’s presentation at the 2016 Social Media Marketing World conference in San Diego, CA. Trust me, I know. With Duct Tape Marketing, it was different.

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Four Ways Your Business Can Give Back in 2016

Duct Tape Marketing

Four Ways Your Business Can Give Back in 2016 written by Guest Post read more at Duct Tape Marketing. Perhaps we have a certain amount of revenue we’d like to earn in 2016, a product or service we’d like to begin offering, or some content we’d like to get published. photo credit: Dollar Photo Club.