ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator.

PR 120

PR B2B Lean Audience 120

ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. Measuring success before the sale.

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

MARCH 6, 2019

The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Lightspeed Venture Partners

MAY 3, 2016

Using his X-man vision, Vincent saw that leading scoring was just the tip of the spear of a much larger opportunity. That allowed EverString quickly to introduce predictive lead generation capability — not to just score leads, but to generate new leads.

Architecture 60

Architecture China B2B Sales Cycle 60