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Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. All PPC channels will work for you if you stop using brute force.
Now that 2016 has ended and we reflect on the year, opening a brand new location in North Miami was definitely our biggest accomplishment. This in turn will see more investment coming in-house, and we expect to further expand our digital activity, which includes web development, SEO and PPC. #2 – New Locations & New Services.
In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. For example, in a year, do you think you can increase your retention by 30%?
For starters, our 2016 State of the Industry Report found that most respondents run fewer than 5 tests a month. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Retention: Optimizing for the second, third, fourth conversion. via GrowthHackers.com).
But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. Truly sexy stuff.
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