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Startup Benchmarks

VC Cafe

If nothing else, for its simplicity (back of the napkin) but also for the fund’s commitment to keep updating the metrics since 2016. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

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Be Shareable

YoungUpstarts

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. The resulting video, “Ronaldo in Disguise,” became an immediate viral sensation. Going Viral. There was a time when “viral” simply referred to, well, viruses. The shoot was on.

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Entrepreneurs Share Their 2016 Resolutions

Up and Running

I asked entrepreneurs to send me their new year’s resolutions, so you can get a snapshot into the mind of small business, and maybe find some 2016 resolution inspiration. — Bplans.com (@Bplans) January 13, 2016. In 2016, try something new. In 2016, try something new. In 2016, unplug.

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10 Startup Mistakes You Can't Afford To Make Again

Startup Professionals Musings

A startup with happy and highly motivated employees will provide a better customer experience resulting in viral customer growth. Marty Zwilling First published on Entrepreneur.com on 02/24/2016. Try to build a business without specific milestones or a plan.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

TJ Parker (@tjparker) August 25, 2016. In case it’s interesting to you, here’s a recap of Q2 2016 results. Most people shy away from answering or deflect when their boss acts, “Why can’t we create a video like Dollar Shave Club and go viral?” pic.twitter.com/LDrlNyH8mR. — Data Warehouse.

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7 Team Attributes That Can Make Any Idea Come Alive

Startup Professionals Musings

Similarly, mentioning viral marketing without specifics won’t assure fundability. Marty Zwilling First published on Entrepreneur.com on 05/18/2016. Beyond basic business and technical credentials, here are some of the key startup team attributes that every investor is looking for: Team shows an appreciation and plan for marketing.

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Join The Unicorn Club Of Billion-Dollar Companies

Startup Professionals Musings

If you don’t yet have a hundred investors knocking on your door, it’s time to put more focus on viral marketing, closing customers, and exponential growth. Marty Zwilling First published on Inc.com on 09/29/2016. When top tier investors compete for a piece of the action, the price can go up exponentially.