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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

Caching 140
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Beginners’ Guide To Search Engine Advertising

YoungUpstarts

Search engine advertising is more than just a buzzword. However, there’s a bit of a learning curve that keeps many businesses away from this area of online advertising. What exactly is Search Engine Advertising ? Any time you search for something online, you’re engaging with search engine advertising.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Video content allows advertisers to tell a more complex story than text or images alone. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. LinkedIn began beta testing video ads in October 2017. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022.

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Digital Marketing: 2017 Trends To Look Out For

YoungUpstarts

We’ve made it through the first month of 2017 and the New Year’s hype has died down. Here’s a guide to what’s up and coming in 2017: Voice Search Is Very “In”. Unlocking the potential and growth of voice search in 2017 will help your business thrive this year. by Adam Blackford-Mills, Head of Digital at MRS Digital.

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Looking for your summer internship? Look no further.

Austin Startup

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will also have the chance to contribute to our email campaigns, website and crowdfunding profile as well as any other marketing materials or campaigns we think up.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Marketers are left with analytics that don’t match up with the actual amount of users on their site.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

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