Remove 2017 Remove Audience Remove Conversion
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Why the Former President of Nickelodeon Joined mitú as CEO.

Both Sides of the Table

So while not one single Latino actor, director, writer or producer was nominated for the major awards in 2017 and the last major acting Latina win was 10 years ago and acting Latino win was 27 years ago — audiences are craving content that resonates with their experiences. Latino purchasing power will reach $1.7 trillion in 2020 (U.S.

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Websites selling different things are different and even if they sell the same products, their target audience might be different. audience → technology → browser/OS report.

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How to Develop a Successful Marketing Automation Strategy

ConversionXL

Developing a cohesive strategy: think about opportunities before, during, and after conversion. Automation sent post-conversion to check in on the experience, offer guidance, provide links to information, or encourage repeat purchases. 2 Turning captivation into a conversion. Especially in this new era of GDPR.

Developer 133
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The technological breakthrough, announced in 2017 , is the “federated” component—the ability to train a machine learning model without a centralized repository of data: It works like this: your device downloads the current model, improves it by learning from data on your phone, and then summarizes the changes as a small focused update.

Caching 140
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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

Conversational marketing. Drift “conversational marketing” 0.70 Drift and “conversational marketing”. For Drift, founded in 2014, that was easier said than done: Drift didn’t go all-in on “conversational marketing” until 2018. September 2017. Inbound marketing. The subscription economy. Growth hacking. March 2016.

Naming 119
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Focus offline conversations on high-value points of differentiation. A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not.

Marketing 124
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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Let’s take a look at the top ten things you can do to make SEO an effective part of your 2017 marketing strategy: 1. Or you might actually see some early benefits and more conversions (i.e. Define Conversions Properly. A conversion is an action that a user performs on your site. Set Specific Goals.

SEO 48