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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Websites selling different things are different and even if they sell the same products, their target audience might be different. audience → technology → browser/OS report.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

By early 2017, some publishers had had enough. Other publishers had similar issues , as Taneth Evans , Head of Audience Development at The Times in London, detailed: There were too many flaws with the model to participate, so the business opted out. Flexible Sampling (2017). Metering and lead-ins aren’t mutually exclusive.

SEO 122
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How to Develop a Successful Marketing Automation Strategy

ConversionXL

Developing a cohesive strategy: think about opportunities before, during, and after conversion. Automation sent post-conversion to check in on the experience, offer guidance, provide links to information, or encourage repeat purchases. 2 Turning captivation into a conversion. Especially in this new era of GDPR.

Developer 133
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The technological breakthrough, announced in 2017 , is the “federated” component—the ability to train a machine learning model without a centralized repository of data: It works like this: your device downloads the current model, improves it by learning from data on your phone, and then summarizes the changes as a small focused update.

Caching 140
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20 Entrepreneurs Share Their Business Goals for 2018

Hearpreneur

In the UK, we want to build on and beat the levels of growth we saw in 2017. A website perfectly optimised for mobile use and conversions is key. 17- Identify and reach out to our audience. The only way for our products and services to get into the hands of the right audience is through proper research, analysis and advertising.

Detroit 97
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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

Conversational marketing. Drift “conversational marketing” 0.70 Drift and “conversational marketing”. For Drift, founded in 2014, that was easier said than done: Drift didn’t go all-in on “conversational marketing” until 2018. September 2017. Inbound marketing. The subscription economy. Growth hacking. March 2016.

Naming 119
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Focus offline conversations on high-value points of differentiation. A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not.

Marketing 124