Austin Startup

OCTOBER 1, 2017

The Forrest Four-Cast: October 1, 2017 A gathering of innovators, big and small, people and organizations, across multiple categories, 50 on Fire occurs at 7:00 pm on Wednesday evening, October 4 at Impact Hub Austin (5540 North Lamar, 78756). Help SXSW help the Red Cross with Hurricane Harvey relief by donating here.

Austin 72

Austin Texas B2B PR 72

Austin Startup

APRIL 17, 2017

is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

OCTOBER 9, 2019

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Your choices are the context for the next conversation.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. From basic company profile to making leads from LinkedIn, it gives the best way possible to B2B marketers. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion.

Social Media 70

Social Media Media Marketing Lead Generation 70

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data. B2B / Enterprise Sales: Salesforce.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

MAY 8, 2019

Yet the average ecommerce conversion rate is between 1 and 3%. Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Hippoland

MARCH 2, 2018

I took a look at what we invested in in 2017 and thought I’d share some surprising / not surprising findings. Note: these stats are based off first checks we did in 2017 under Hustle Fund – I did not include follow-on checks. 5) We skewed towards B2B companies. 43% of our companies are B2B companies.

B2B 48

B2B Portfolio Green Atlanta 48

Hippoland

MARCH 2, 2018

I took a look at what we invested in in 2017 and thought I’d share some surprising / not surprising findings. Note: these stats are based off first checks we did in 2017 under Hustle Fund – I did not include follow-on checks. 5) We skewed towards B2B companies. 43% of our companies are B2B companies.

B2B 48

B2B Portfolio Green Atlanta 48

Occam's Razor

SEPTEMBER 15, 2014

Transactions, Revenue and Ecommerce Conversion Rate. Mobile has much lower conversions and conversion rate than tablets or desktop. It does not matter if you are a B2B or B2C or A2K, you will always see this. Don't frame the value of Mobile in context of last-click on-device conversion. Sorry, no iOS.

Analytics 143

Analytics Metrics Mobile DC 143

Austin Startup

NOVEMBER 29, 2017

In September 2017, I spent 2 weeks in Austin, Texas to understand what makes this vibrant startup ecosystem tick. On the one hand, Austin VCs prefer working with predictable B2B companies and get a little scared when they hear the word “consumer”. So the answer to the ultimate question on Life, the Universe.

Early Stage 48

Early Stage Austin Silicon Valley Texas 48

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Twitter : 20% Increase in CPM ( Q4 2017 ).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Version One Ventures

APRIL 18, 2017

In case you missed it, you can read some of the key takeaways from the evening’s talks, including a fireside chat with Boris and Uber’s Andrew Chen; growing a B2B marketplace with Shippo’s Mikhail Ledvich; Slava Rubin describing how Indiegogo grew its business ; and Anthony Marino on ThredUp’s move to a managed marketplace model.

San Francisco 113

San Francisco B2B Hosting Engineer 113

YoungUpstarts

NOVEMBER 7, 2016

This is a great way to draw in leads and get conversions, especially for a subscription service. In January of 2017, AdWords will stop supporting the standard text ad format switch to Expanded Text Ads (ETAs). Andy develops and manages ROI positive inbound and paid marketing campaigns for B2B & Tech companies.

PPC 178

PPC Small Business San Francisco Dallas 178

YoungUpstarts

MARCH 25, 2019

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( In the third quarter of 2017, 91 percent of all mobile searches were performed via the Google search engine. ( SEM for Beginners. Does CRO Impact SEM and SEO? Mobile Search Marketing.

SEM 113

SEM SEO PPC Marketing 113

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ReadWriteStart

APRIL 18, 2018

Tech stocks blew expectations out of the water in 2017, outpacing the S&P 500 by 21 percentage points. While 2017 certainly marked an exceptional year for tech stocks, it was also a harbinger of things to come. Target acquired Instacart competitor Shipt for $550 million at the close of 2017. And Amazon’s $13.7

Merger 70

Merger Acquisition Stock Valuation 70

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. And if you can do that week over week, you’ll hit some level of success.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. And if you can do that week over week, you’ll hit some level of success.

Seed Stage 48

Seed Stage Business Model B2B Email 48

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. As of the beginning of 2017, ffVC spun out Totem into a separate business. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 28, 2017

In this case this was technically a micro-outcome in this case (conversion is offline). This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Here’s one metric you might have heard of that relies on 3rd party cookies: View-Thru Conversions. Conversion Rate.

Metrics 60

Metrics Analytics Acquisition Naming 60

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Webinar sales conversion: 5% (making it 100 new customers).

Product 97

Product Audience Social Media Sales 97

Hearpreneur

JULY 12, 2017

There are huge conversations and exchanges of ideas that need to transpire as technology, healthcare, infrastructure and laws advance and change. We take on those more complex types of industries where the conversation being created requires a higher level of skill. Complex, B2B companies are struggling with social media.

Social Media 52

Social Media PR Media Public Relations 52

Up and Running

AUGUST 14, 2018

In 2017, U.S. Shawn Porat of Scorely concurs: “ I’m looking for ways to create more targeted lists, so I can improve engagement and conversions. As a result, 93 percent of business-to-business (B2B) marketers use content marketing. Content marketing has been effective for B2B marketers as well.

Marketing 71

Marketing Entrepreneur B2B Video 71

crowdSPRING Blog

NOVEMBER 7, 2016

By linking your brand to such ideas during this time, you get to join in the conversations taking place and keep yourself in the minds of your customers through weeks where they’re probably preoccupied with the holidays. Send your customers branded 2017 calendars before the year is up. Host a digital holiday party.

Social Media 52

Social Media Audience B2B Equity 52

ConversionXL

DECEMBER 13, 2018

In 2017, Google announced a partnership with Salesforce; the two companies deepened that partnership in 2018. In the example below, the eye icon represents display impressions: View-through data sheds light on potential catalysts for conversions from direct or organic sessions. Large B2B companies that already use Salesforce.

Analytics 126

Analytics Cloud Audience Campaign 126

Eric Friedman

JANUARY 25, 2017

We didn’t want to rely on what others had done, instead coming up with a set of Founder First Principles gathered from interviews, discussions, and founder conversations with people who have created products, managed teams, been through programs and more. Applications are now open through March 31st 2017.

Programming 60

Programming B2C Equity Incubator 60

Hearpreneur

JANUARY 19, 2018

In the UK, we want to build on and beat the levels of growth we saw in 2017. With many B2B companies, they are more reliant on the owner’s personality and ability to shine, but if you want your business to grow, it’s the company that needs to have a brand that people identify with. 18- Improve from lessons learnt in 2017.

Detroit 97

Detroit Entrepreneur Technical Review Revenue 97

Occam's Razor

DECEMBER 8, 2017

Perhaps some kind of B2B sales. Is there a difference in site visits, online conversion rates, offline sales, between states that had one game broadcast on Sunday, two games broadcast on Sunday and no games broadcast on Sunday? The NFL is slated to make $14 billion in 2017, they can surely afford to give $110 mil a year to Microsoft.

Global 123

Global Metrics Artificial Inteligence Oakland 123

Duct Tape Marketing

MAY 23, 2017

He is a long time featured keynote speaker for things such as search engine optimization and conversion rate optimization, and I’ve had him on the show a couple of times, some of you may recall waiting for your cat to bark… maybe a call to action definitely [buyer legends 00:53] and a number of other books. ” What is it?

Tampa 38

Tampa Florida Customer Audio 38

Occam's Razor

JUNE 7, 2017

Excitedly, brands could have a presence (a "page") where they could contribute meaningful updates ( info-snacks ) in order to be a part of the organic conversations people were already having by the tens of millions. Next Conversation Rate (comments, you’ll see a total at the end of your posts). That number is 75. 3/6,462,977.

Social Media 162

Social Media Media Artificial Inteligence Channel 162