ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. And then it ensures that all of the organization’s efforts match that true north. In 2017, the brand invested again in a redesign to distance themselves from incoming competitors. Image source.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

DECEMBER 8, 2017

It is a company I love (am typing this on my beloved ThinkPad X1 Carbon Gen 5, using Windows Live Writer blogging software!). Here’s the global maxima question: How many Surface tablets have been sold due to this near-blanket coverage in NFL games via precious undivided attention? Perhaps some kind of B2B sales.

Global 123

Global Metrics Artificial Inteligence Oakland 123

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c. In 2017 I founded EIEIO Marketing – a Facebook-focused marketing agency that helps a variety of businesses and entrepreneurs find success with Facebook Marketing!

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113