Remove 2017 Remove B2B Remove Matching Remove Technical Review
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

B2B 130
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. But there are technical and strategic keys to smart deployment. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. And then it ensures that all of the organization’s efforts match that true north. In 2017, the brand invested again in a redesign to distance themselves from incoming competitors. Image source.

Marketing 110
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Account-Based Marketing Software & Tools

ConversionXL

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. It’s not just a giant CRM that matches customers with a subset of relevant accounts. As one user notes : “Matching the content with CRM tools takes time. Demandbase.

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Learning Styles: The Impact on Marketing Messaging

ConversionXL

A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. have consistently found either no evidence or very weak evidence to support the hypothesis that matching or “meshing” material in the appropriate format to an individual’s learning style is selectively more effective for educational attainment.

Marketing 124
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.

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Smarter Career Choices #3: Solve for the Global Maxima!

Occam's Razor

Here’s the global maxima question: How many Surface tablets have been sold due to this near-blanket coverage in NFL games via precious undivided attention? Perhaps some kind of B2B sales. The NFL is slated to make $14 billion in 2017, they can surely afford to give $110 mil a year to Microsoft. Let me illuminate this gap.

Global 123