View from Seed

APRIL 30, 2019

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. Something similar happened with Snapchat in 2017 with their IPO. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C. All three have different business models… SaaS, media/ad, and consumer transactional.

IPO 180

IPO B2B B2C Institutional Investors 180

ConversionXL

MARCH 6, 2019

LinkedIn began beta testing video ads in October 2017. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Native video ads appear within LinkedIn news feeds.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox (07:30): Yeah, it's mostly B2B because especially if we're paying 10 to $16 a click on average, most B2C does not have that high of a ticket, but we do see some B2C working, so it's mostly B2B. Is it working for service type businesses like that as well? We've seen products and services work equally.

B2B 82

B2B Campaign Audience Advertising 82

View from Seed

NOVEMBER 7, 2019

2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Snapchat goes public in 2017 and Spotify succeeds with a direct listing in 2018.

IPO 202

IPO Early Stage Cofounder B2C 202

Hearpreneur

SEPTEMBER 18, 2020

I initially began my business in 2017 as a requirement for a college course I was taking. We were trying to pick a name that would indicate what it is we do since we are a B2C company. Thanks to Paul Kesserwani, Cushion ! #4- 4- Requirement. Photo credit: Maggie Bera.

Naming 152

Naming India Chicago Entrepreneur 152

Agile VC

APRIL 30, 2019

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. Something similar happened with Snapchat in 2017 with their IPO. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C. All three have different business models… SaaS, media/ad, and consumer transactional.

IPO 100

IPO B2B B2C Institutional Investors 100

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Twitter : 20% Increase in CPM ( Q4 2017 ). LinkedIn : 44% Increase in CPM ( Q2 2017 ). The Three Tidal Waves Coming for Your SaaS Business.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

MAY 1, 2019

A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Using someone’s preferred learning style is beneficial to their educational development.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Agile VC

NOVEMBER 7, 2019

2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Snapchat goes public in 2017 and Spotify succeeds with a direct listing in 2018.

IPO 100

IPO Early Stage Cofounder B2C 100

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion. I bet if you don’t come up with at least five prospects. Share with us in the comments section below.

Social Media 70

Social Media Media Marketing Lead Generation 70

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. Analyze your needs carefully, buy for now and the near future rather than for 2017, lest you spend all the time until 2017 on implementation, customization, reporting and re-implementation. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.

San Antonio 86

San Antonio Metrics B2B Analytics 86

David Teten

SEPTEMBER 23, 2017

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. As of the beginning of 2017, ffVC spun out Totem into a separate business. 6) Negotiate deal. Stereotypically, venture capitalists are viewed as less numerically focused than private equity investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. As of the beginning of 2017, ffVC spun out Totem into a separate business. TruthFinder and Intelius provide basic background vetting. Pacer is useful to search prior litigation, bankruptcies, etc.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MARCH 19, 2018

If so, is the data for August 2017 really adding value? There is no indication that data from 2017 to 2020 is available, and it is highly unlikely that it will follow a linear trend. I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. One final touch.

Analytics 132

Analytics Audience B2C Restful 132

Occam's Razor

FEBRUARY 28, 2017

This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Revenue Per Human. Subtle change. But, you want people to obsess about Revenue and not Cost. Else people do frustratingly short-sighted things. " I wanted to die. Who gives a small kiwi if costs are down by 20% or up by 40%?

Metrics 60

Metrics Analytics Acquisition Naming 60

Austin Startup

JANUARY 21, 2018

Still recovering from the 2017 #SCFemFounders Mission! 2017 was a big year of travel for me across Tokyo, Austin Texas, Hong Kong and London. We were skilfully and admirably led by Peta Ellis who was awarded the 2017 National Techboard Community Prize whilst we were in London. the best way to pick a great mate!).

Curation 54

Curation Australia Cofounder B2C 54

Eric Friedman

JANUARY 25, 2017

This lesson comes into play because whether you are a B2C company or a B2B enterprise company. Applications are now open through March 31st 2017. Nobody knows what will happen — despite the loudest pontificators. Launching also quiets the naysayers — nothing speaks louder than actions.

Programming 60

Programming B2C Equity Incubator 60

Brandanew

AUGUST 1, 2016

We’ll be discussing trends, consumer behavior changes and what companies can do to stay on top of things in the marketplace for 2017 and beyond. So staying on top of the millennials- where they are at and where they are spending their time, through those analytics is huge for organizations today particularly those selling into the B2C space.

Social Media 100

Social Media Marketing Media B2C 100

Designmantic Blog

MARCH 6, 2018

Magazine as one of the Top 20 Digital Marketing people to follow , was one of Mashable’s 50 marketers on SnapChat and was one of 2017’s 10 Personal Branding Experts to Follow. Magazine "17 Inspiring Women of 2017. Komen, Levi’s and more. She was listed by Inc. Website: mooshwalks.com. Cindy Whitehead.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Thanks to Meg Brunson, EIEIOMarketing !

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Steve Blank

JUNE 23, 2021

Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. 2017 Instructors : Jeff Epstein, Steve Weinstein. If you can’t see the Celsius video, click here. If you can’t see the Celsius slides, click here. Team TakeCare. Started on Week 1 as a platform for finding and managing at-home senior care.

Lean 334

Lean Technology Artificial Inteligence Intellectual Property 334

Duct Tape Marketing

MAY 23, 2017

John: Well thanks so much so yeah, dependent on when you’re listening to this we’re recording this mid-April 2017 and the book is freshly out at that point. Bryan: That’s it and it sets expectations for B2C and B2B right and [00:23:11] at this point as well. [00:23:13] ” What is it?

Tampa 38

Tampa Florida Customer Audio 38

Occam's Razor

JUNE 7, 2017

To give you some context as to how insanely lame these numbers are, Expedia.com received 59,400,000 Visits in May 2017. Let’s switch gears and look at a B2C company with a massively positive opportunity to leverage the word Social in every way on these platforms… Chick-fil-A. 3/6,462,977. This post accomplished 75+7+3. 1k | 89 | 73.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Black Rifle Coffee Company is a pro-gun company that gained national attention in 2017 for supporting Donald Trump. When differentiation doesn’t matter.

Differentiation 162

Differentiation Software Review United States Demand 162