Occam's Razor

SEPTEMBER 15, 2014

Sign up for your free account, set up a container tag, add that to a global element on your site and as soon as you add your GA Web Property ID , you are in business. It does not matter if you are a B2B or B2C or A2K, you will always see this. This will just give you the standard tagging. What do you learn from this report?

Analytics 143

Analytics Metrics Mobile DC 143

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion. What is your experience with advertising on social media platforms? We’d love to hear from you.

Social Media 73

Social Media Media Marketing Lead Generation 73

View from Seed

NOVEMBER 7, 2019

The world is experiencing a global economic crisis of a proportion most living people have never witnessed. 2017-2018: Rediscovery of Unit Economics. Snapchat goes public in 2017 and Spotify succeeds with a direct listing in 2018. SoftBank Vision Fund is announced mid 2017. 2009-2011: Retrenchment.

IPO 202

IPO Early Stage Cofounder B2C 202

David Teten

SEPTEMBER 23, 2017

Similar companies more focused on later-stage investors include Avention , Bureau Van Dijk , Dow Jones , FactSet , Genesis , S&P S&P Global Market Intelligence , DueDil , Core 2 Group , D&B Hoovers , InsideView , LexisNexis , Pitchbook , Preqin , PrivCo , Thomson Reuters , and Unquote. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

David Teten

DECEMBER 3, 2019

Data companies more focused on later-stage companies include Avention , Bureau Van Dijk , BizQualify, Dow Jones , FactSet , Genesis , S&P Global Market Intelligence , DueDil , Core 2 Group , D&B Hoovers , InsideView , LexisNexis , Pitchbook , Preqin , PrivCo , SourceScrub , Refinitiv , and Unquote.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Twitter : 20% Increase in CPM ( Q4 2017 ). LinkedIn : 44% Increase in CPM ( Q2 2017 ). Pros : A significantly lower CAC, wider top of funnel, and rapid global scale.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Occam's Razor

FEBRUARY 28, 2017

This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Are your little team, or your giant division, solving for the global maxima? Revenue Per Human. Subtle change. But, you want people to obsess about Revenue and not Cost. Else people do frustratingly short-sighted things.

Metrics 60

Metrics Analytics Acquisition Naming 60