2017 B2C Metrics 
Occam's Razor
SEPTEMBER 15, 2014
They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.
ConversionXL
MARCH 6, 2019
LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn began beta testing video ads in October 2017. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn video ad metrics. Native video ads appear within LinkedIn news feeds.
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YoungUpstarts
NOVEMBER 2, 2017
In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. These metrics don’t mean you should advertise on desktop rather than mobile. He has 25+ years of international B2B and B2C marketing experience.
Hearpreneur
SEPTEMBER 18, 2020
These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. Thanks to EdwardMarchewka, CHICAGO MetricsR ! #3- 3- Name description.
ConversionXL
APRIL 28, 2020
It wasn’t quite a flip from B2C to B2B, but it was close. Honorable mention: SiriusDecisions Demand Unit Waterfall (2017). Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those.
ConversionXL
MAY 1, 2019
Trend lines aren’t impressive if they track metrics that appear distant from business goals. A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.
Occam's Razor
FEBRUARY 28, 2017
To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.
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