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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But there are technical and strategic keys to smart deployment. Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn began beta testing video ads in October 2017.

Video 129
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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

From auditing tools to inventory management, there’s a million and one ways that mobile technology can help you get a better handle on branding without a dedicated team of marketers. According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Develop your own mobile app.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I initially began my business in 2017 as a requirement for a college course I was taking. We were trying to pick a name that would indicate what it is we do since we are a B2C company. We are a review platform for VoIP services. Thanks to Kaelum Ross, What in Tech ! #23- Thanks to Paul Kesserwani, Cushion ! #4-

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. According to Knowledge.VC , under 5% of US VCs have a full-time team member focused on technology. . But we’re doing it slowly.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They use different technologies of course, and different distribution mechanisms. It does not matter if you are a B2B or B2C or A2K, you will always see this. It focuses on complete mobile customer experience management, with elements of the platform supporting developers, marketers and your tech/operations folks.

Analytics 143