2017 B2C Video 
ConversionXL
MARCH 6, 2019
On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.
ConversionXL
MARCH 13, 2019
But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?
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YoungUpstarts
SEPTEMBER 17, 2018
According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Or take Kraft’s iFood Assistant , which provides easy how-to videos and recipes. Are you struggling to create interesting content that potential customers would stop to see? Develop your own mobile app.
Austin Startup
APRIL 17, 2017
Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.
Duct Tape Marketing
AUGUST 1, 2024
AJ Wilcox (07:30): Yeah, it's mostly B2B because especially if we're paying 10 to $16 a click on average, most B2C does not have that high of a ticket, but we do see some B2C working, so it's mostly B2B. Is it working for service type businesses like that as well? We've seen products and services work equally. I'm going to build that.
ConversionXL
MAY 1, 2019
A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. You can sell clothes with images; you’d struggle to sell an online game without video. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.
Brandanew
AUGUST 1, 2016
We’ll be discussing trends, consumer behavior changes and what companies can do to stay on top of things in the marketplace for 2017 and beyond. You understand that video is huge and that camera seems like a small component of the device, but it lets you do so much in such a high caliber way. Boomers aren’t really interested.
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