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Key Performance Indicators (KPIs) for Optimization

ConversionXL

For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics. Jared Spool at CXL Live 2017. Visitors are important — no visitors, no sales — but they aren’t as important as sales. Should we bother monitoring micro conversions at all? 4) Customer Lifetime Value.

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Go-Getters Showcase

Mike Michalowicz

Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. She has studied the practical application of psychology for more than a decade in sales, marketing, and people management.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.