Key Performance Indicators (KPIs) for Optimization
ConversionXL
SEPTEMBER 28, 2017
For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics. Jared Spool at CXL Live 2017. Visitors are important — no visitors, no sales — but they aren’t as important as sales. Should we bother monitoring micro conversions at all? 4) Customer Lifetime Value.
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