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Account-Based Marketing Software & Tools

ConversionXL

Ultimately, a successful ABM campaign needs to solve three problems. While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. It’s not just a giant CRM that matches customers with a subset of relevant accounts. Demandbase.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

And then it ensures that all of the organization’s efforts match that true north. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). In 2017, the brand invested again in a redesign to distance themselves from incoming competitors. Image source.

Marketing 110
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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SkimKing SocialMatters.ai

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Digital Marketing: 2017 Trends To Look Out For

YoungUpstarts

We’ve made it through the first month of 2017 and the New Year’s hype has died down. Here’s a guide to what’s up and coming in 2017: Voice Search Is Very “In”. Unlocking the potential and growth of voice search in 2017 will help your business thrive this year. by Adam Blackford-Mills, Head of Digital at MRS Digital.

Marketing 100
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The technological breakthrough, announced in 2017 , is the “federated” component—the ability to train a machine learning model without a centralized repository of data: It works like this: your device downloads the current model, improves it by learning from data on your phone, and then summarizes the changes as a small focused update.

Caching 140
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Marketers are left with analytics that don’t match up with the actual amount of users on their site.

Mobile 48