B2B Ecommerce Sites: What Works for B2B Buyers?
ConversionXL
MARCH 13, 2019
For example, home retailer FLOS maintains an ungated website for retail consumers and a very different (gated) web experience for B2B customers: The B2C site. Now, however, more new business flows through search and other channels. Are you gaining traction on social media channels? The gated B2B portal. Consideration.
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