Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 120

Marketing Viral Demand Channel 120

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

Employee 78

Employee Europe Leadership Technical Review 78

Startup Professionals Musings

JULY 9, 2017

Channels have to be identified through which a startup creates awareness, induces evaluation, enables purchase, and executes the delivery of the value proposition. Investors will demand clear channel definitions. Marty Zwilling First published on Huffington Post on 07/08/2017. Key partners. Try this one.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

YoungUpstarts

JUNE 7, 2018

Online shopping has long been considered by luxury brands to be a channel only appropriate for selling low to mid-range luxury goods. More importantly, Millennials and Generation Z consumers generated 85 percent of the global luxury growth in 2017. by Florine Eppe Beauloye, Co-Founder and CEO of mOOnshot digital.

Artificial Inteligence 147

Artificial Inteligence Cofounder .Net Merger 147

Up and Running

JUNE 19, 2017

Holidays are an important time to increase your marketing efforts, whether it’s Independence Day or Black Friday. That’s where creative marketing ideas come into play. With a proactive sales and marketing strategy , you’ll drive more sales, boost brand impressions, and if you’re lucky, turn one-time shoppers into loyal customers.

Small Business 125

Small Business Marketing Social Media Hosting 125

Hearpreneur

DECEMBER 11, 2017

Influencer marketing is here and it’s not going anywhere soon. For many brands on a limited budgets, they have turned to leveraging industry influencers as a way to market their products and promote holiday deals. This combination allows us to streamline our process and execute influencer marketing campaigns at scale.

Software 54

Software Marketing Entrepreneur North America 54

YoungUpstarts

AUGUST 1, 2019

In the annual 2017 Fortune 500 listing, including ten ranked biopharmaceutical companies , not one was led by a female CEO or had a female Chairman of the Board. As the Chief Executive Officer of Confirm BioSciences, she pioneers the development of proprietary labels for widescale retail and corporate distribution.

San Diego 153

San Diego United States Turkey Leadership 153

Berkonomics

APRIL 8, 2021

From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Third: cost.

Viral 62

Viral Product Channel Audience 62

Up and Running

JANUARY 5, 2018

Driven by Lore, Walmart acquired e-commerce platform Shoebuy in January 2017, followed by outdoor apparel retailer Moosejaw in February, womenswear site Modcloth in March, direct-to-consumer premium menswear brand Bonobos in June, and last-mile delivery startup Parcel in September. Thrive Market. Increase in-store efficiency.

Acquisition 94

Acquisition Hawaii Partner Non-Compete 94

Duct Tape Marketing

JULY 12, 2017

written by John Jantsch read more at Duct Tape Marketing. Hello and welcome to another episode of the Duct Tape Marketing Podcast. He’s also the Vice President of Strategy and Marketing for Edison Research. Pretty much everybody is putting it as a channel that they have to be playing in. Back to Podcast. Transcript.

Audio 37

Audio Media Boston Missouri 37

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Market shifts. 11 epic content marketing tactics: Create epic content. Bob Ruffalo : How IMPACT Used the ResearchXL Model to 3x Conversions from Content Marketing. More than 10,000 conversions as well as multi-channel distribution: Yes!

Analytics 85

Analytics Sweden Metrics Estonia 85

Duct Tape Marketing

NOVEMBER 2, 2016

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael Stelzner. But, mark my words, this is a serious new tool and marketers will figure out how to make it useful. Michael is a master of online marketing.

Social Media 28

Social Media Media IP Distribution 28

Venture Chronicles

MARCH 5, 2013

“If you came into marketing because you didn’t like numbers, then you don’t have much of a future.” Much has been written about the shift in spending from the CIO to the CMO, Gartner has been out front on this by forecasting that by 2017 the office of CMO will spend more on IT than the CIO function.

Social Media 62

Social Media Video Distribution Forecast 62

Duct Tape Marketing

MARCH 13, 2024

Remote Work Revolution: Drive Sustainable Growth with Virtual Teams written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Cox. This is John Jantsch. My guest today is Scott Cox.

Software Review 78

Software Review ChatGPT Technical Review Small Business 78

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Austin Startup

NOVEMBER 29, 2017

Integrated with Uber, iMessage, Snapchat, email…it seems like it makes up for user base with the ability to be channel agnostic and this, I think, will be very important moving forward. Much like Square, I think Apple Pay suffers from a ubiquity issue, but out of the three, Apple is best positioned to dominate the market.

Chicago 63

Chicago Internet Equity Stock 63

Austin Startup

MARCH 7, 2021

Texas is the most promising technology market in the United States. If you want to launch a new business, this is a great market to launch from because you can easily reach all of the major Texas cities with one office. The larger Dallas metro-region is the fourth largest in the country and Houston metro-region is the fifth.

Texas 90

Texas San Antonio Houston Dallas 90

Hearpreneur

MAY 15, 2019

I vigorously researched and worked to develop the idea, and two years later, Magnetic Me came to market with a full line of infant’s wear to critical acclaim. I realized that what worked for me could work for sales and marketing teams across the world. To those thinking about starting their own business, remember: it pays to give.

Fractional CTO 122

Fractional CTO Entrepreneur CTO Hire LLC 122

Transformify

FEBRUARY 28, 2020

Managing distributed workforce and remote teams was not something totally new for them. However, more traditional businesses suffered a lot from lost productivity as all processes, communication channels, data security measures, applications, accesses and internal controls needed to be deployed on very short notice.

South Korea 104

South Korea China Japan Asia 104

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. They use different technologies of course, and different distribution mechanisms. If you are in a feature phone majority market, and that market has most of the monetizable behavior, please invest in unique tracking there.

Analytics 143

Analytics Metrics Mobile DC 143

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

JANUARY 5, 2018

The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target customers, to get real traction. Products too expensive for the market won’t succeed, and prices too low will leave you exposed.

Product 137

Product Advisory Board Business Model Cofounder 137

Startup Professionals Musings

NOVEMBER 27, 2017

In my role as an angel investor in startups, almost every pitch I see highlights some real innovation in technology, business model, or market opportunity. You may attract early adopters, who love everything new, but the mainstream market will be elusive. Create an entirely new market space or new category.

Silicon Valley 136

Silicon Valley Differentiation Angel Investor Incubator 136

David Teten

DECEMBER 12, 2017

First, we asked VCs about their motivations for improving their technology stack (multiple replies were possible in all questions): What tools do VCs use to market their fund? Creating content and sending it out via newsletters has been one of the most popular ways for VC funds to market themselves.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Austin Startup

FEBRUARY 18, 2019

We will soon add new languages and locations as we expand distribution. We are working hard to get the message out via channels that parents go to for feedback and advice. We started working on the idea and investigating the market in mid 2017. Therefore, we built Tankee to be a platform that lends itself to localization.

Startup 48

Startup Dallas Technical Review Austin 48

Duct Tape Marketing

FEBRUARY 16, 2017

Leverage Your Network to Help Drive Your Own Branded Content written by Guest Post read more at Duct Tape Marketing. So what’s a business owner or time-constricted marketer to do?! Some criteria to consider are: Are they a content marketing practitioner? The Content Creation Conundrum. So if we could pull it off, so can you!

Networking 60

Networking Software Review Video Channel 60

crowdSPRING Blog

JULY 13, 2017

Social Media is often touted as a fix-all marketing wonder channel. And, with its ease of use, there’s no excuse for businesses not to at least experiment with that channel. And not only is social media easy to access, research has shown that social media can be a truly powerful marketing force.

Social Media 60

Social Media Media Small Business Marketing 60

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. Will this marketer give two hoots about “viewable above-the-fold ads”?

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Content marketing can do it long before potential buyers click “Add to Cart.”. Content marketing and the “know, like, trust” model. Ecommerce content marketing for every stage of the funnel.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

YoungUpstarts

JULY 12, 2018

by Jeffrey Frankel, Vice President of Marketing for Traliant. million hires in 2017. Disability discrimination accounts for almost 32% of all EEOC charges filed in fiscal year 2017. Jeffrey Frankel is the Vice President of Marketing for Traliant. Demand for skilled workers is strong ? there were 65.3

Hiring 140

Hiring Software Review Demand Advertising 140

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Startups are lucky that they can’t afford research, so they test in market and land upon on ideas that would never fly based on what we think or what focus groups would respond with. And now it is over.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Average Time on Page.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

YoungUpstarts

OCTOBER 8, 2014

The global games industry, according to Digi-Capital, is going to be worth more than $100 billion by 2017. In the US, mobile gaming is currently a $7 billion market but that could jump to a whopping $28.9 billion by 2016. Michael Pachter, an analyst with Wedbush Securities, notably predicted that console gaming is dying.

Mobile 160

Mobile Audio Distribution Technology 160

Austin Startup

MARCH 7, 2018

as a “17 Women to Watch in 2017,” by Entrepreneur Magazine as a 2016 “Woman to Watch,” and was selected to participate in the United Nations Foundation Global Accelerator. Carolyn was recognized by Inc. Sampson previously served as the 1st Head of Diversity at Mark Burnett Productions, executive producers of the hit ABC show, ABC’s Sharktank.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

Duct Tape Marketing

FEBRUARY 2, 2017

Take Complete Charge of Your Content written by Guest Post read more at Duct Tape Marketing. Overall, the strategy of content marketing saw a significant shift in 2016 compared to a year ago. The year 2017 is predictable. Hope, believe, chance etc were the words that marketers use to rely on during that decade.

Social Media 28

Social Media Distribution SEO Audience 28

Reid Hoffman

JANUARY 25, 2022

In his important new book, Dignity In A Digital Age , he explores how the tech industry can work harder to ensure the benefits it produces are equitably distributed, while also more effectively minimizing disinformation, encroachments on privacy, and other negative outputs. What about the ascendance of TikTok?

Technical Review 28

Technical Review America Government Global 28