How to Create a Demand Funnel (for 44X Revenue)
ConversionXL
APRIL 28, 2020
Honorable mention: SiriusDecisions Demand Unit Waterfall (2017). For example, if you have a 50% conversion rate from MQL to SQL, that’s not bad (depending on your volume). But if you have only a 5% conversion rate from MQL to SQL, something might be up. claim a lead conversion rate (to opportunities) of over 75%.
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