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How to Write a Mission Statement in 5 Easy Steps

Up and Running

Add the words “clean” or “green” if that’s really true and you keep to it rigorously. For example, Apple Computer’s 2017 mission statement is: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Don’t just say it, especially if it isn’t important or always true.

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Top Five Branding Strategies You Can Leverage in 2017

Brandanew

Needless to say, building brand differentiation and a narrative requires careful thought. What could you learn from big players in 2017? Top Five Branding Strategies You Can Leverage in 2017. The anti-brand branding strategy can also appeal to consumers interested in green issues and anti-capitalist movements.

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30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

Photo Credit: Rob Greene. Thanks to Rob Greene, Price of Meat. #13- Even though there were several shoemakers at the time, Dassler was committed to differentiating his merchandise by asking athletes for their opinions on the options they wished in an exceeding shoe, and their impressions of his prototypes. 12- Disney.

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The Future of Transportation

Feld Thoughts

As a feature differentiator, manufacturers will be eager to sell a profitable new option. I’m not sure where that rule comes from, but by that measure, we should see the first self driving cars on sale in 2017. Green power reduces the energy efficiency advantage of trains and the hyperloop.

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Twitter Link Roundup #175 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

crowdSPRING’s Small Business Spotlight: Rent A Green Box – [link]. Tough to see how Foursquare will differentiate its location data service from other big players – [link]. By 2017 – [link]. Empower Your Small Business: trust & loyalty, marketing insight, lean business – [link].

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How Venture Capital Decision Making Has Changed During the Pandemic

View from Seed

For Taylor Greene at Collaborative Fund , “50% of the entrepreneurs we invested in during this period were people already known before the pandemic.” Taylor Greene at collaborative commented: “I’ve found that vetting a founder takes more reference calls, more Zoom calls, more ‘getting to know you’ calls.

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Why Mouthwatering Design Matters for Your Food and Beverage Business

crowdSPRING Blog

Nutella understood this and used the power of design in a wildly successful 2017 campaign. In an unrelated campaign, Cheskin found that by adding a certain percentage of yellow to the green in 7-Up’s packaging, people reported that the drink had more lemon flavor, even though the drink formula was unchanged.

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