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Smarter Career Choices #3: Solve for the Global Maxima!

Occam's Razor

I believe this approach optimizes for a local maxima (the media buying bubble) and does not create the necessary incentives to solve for the global maxima (short or long-term business success). Global maxima view of success: Microsoft is losing. [ Local – Global Maxima Example 2: Gap Inc. Let me illuminate this gap.

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How to Write a Mission Statement in 5 Easy Steps

Up and Running

Don’t undervalue your business: You don’t have to cure cancer or stop global climate change to be doing good. Add the words “clean” or “green” if that’s really true and you keep to it rigorously. Use your market-defining story to suss out whatever it is that makes your business special for your target customer.

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5 Most Successful Products Ever and What Small Businesses Can Learn From Them

crowdSPRING Blog

New research reveals that the iPhone’s market share grew from 37% to 44% in Q4 2017 – a record high. Japan – technical juggernaut and one of the most powerful economies around the globe – chose a video game hero to represent their culture on the global stage. Mario first jumped into the global spotlight in 1985.

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Sustainable Design Can Help Your Small Business and Improve the Environment

crowdSPRING Blog

In fact, a 2017 peer-reviewed study in the Lancet revealed that pollution continues to be a major global health concern. In response to this global trend, businesses are adopting environmentally-friendly strategies when they design products, product packaging, and when marketing their business. Choose green materials.

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30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

Photo Credit: Rob Greene. Thanks to Rob Greene, Price of Meat. #13- Thanks to Keith Terrell, Backpacks Global ! #14- In 2017, he purchased a $40 million home, maybe to provide a stable environment for his two young children. I am inspired by his entrepreneurship where he always stays a step ahead of others in the field.

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SMEs Must Plan For Peaks As The Norm Not The Exception

YoungUpstarts

trillion in 2017 according to e-Marketer, and hitting the US$3 trillion by 2021. Interestingly cross-border transactions are surging with Forrester Research projecting that cross-border sales will constitute 20% of e-commerce sales globally by 2022 with Asia Pacific the largest region. Global and robust infrastructure.

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How To See The Distinction Between Business Objectives And Business Priorities

YoungUpstarts

by Jason Green, CEO at The Cambridge Group , and Linda Deeken, CMO at The Cambridge Group. How would you describe your primary business objective in 2017?”. Jason Green is the CEO of The Cambridge Group. In addition to working with clients, Jason also leads Nielsen’s global Growth and Demand Strategy practice.

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