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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. Read on to learn how to prepare your ecommerce store for Black Friday and Cyber Monday 2018. Create all campaigns and creative assets (for your website, social media, email marketing, advertisements, etc.) Preparation.

eCommerce 157
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5 Great Marketing Tips For Entrepreneurs And Startups In 2018

YoungUpstarts

Here are the tips to follow in 2018: 1. Before the products are ready start a marketing or advertising campaign. Make your social media marketing campaign attractive, creative and effective with the images, videos, content marketing, polls and competitions and v-logs. Start marketing before launching.

Marketing 133
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. In the words of hundreds of reviewers, Google Analytics was essential to “identify channels,” “track campaigns,” and monitor “traffic flow.”. Google Analytics excels at revealing your traffic sources.

Analytics 119
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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development. Know what you need in the end.

Campaign 145
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Escaping The Advertising Void: How Blockchain Can Help Us Stop Spending Billions On Digital Ads

YoungUpstarts

Google parent company Alphabet booked more than $54 billion in ad revenue in the first half of 2018. Are they pushed to the full demographic pools promised across platforms, or are budgets disappearing into an advertising void where extra ads are served to the same people over and over and over…. In 2017, advertisers lost $6.5

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

An eMarketer study estimated that, in 2018, 25% of U.S. Video content allows advertisers to tell a more complex story than text or images alone. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. In March 2018 , LinkedIn video ads became available to all companies.

Video 129
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8 Tips For Quantifying Traction In Your New Venture

Startup Professionals Musings

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. While these may not be advertised publicly, they should be celebrated internally and highlighted informally to potential investors and partners. Marty Zwilling First published on CayenneConsulting on 10/04/2018.