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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. Read on to learn how to prepare your ecommerce store for Black Friday and Cyber Monday 2018. Use your existing customer data to set up Facebook ads with lookalike audiences. Billion dollars. Preparation. Operations.

eCommerce 157
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.) have the highest conversion rate and identify the content that earns the most interest from your target audience.

Analytics 119
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10 Big Ideas For Small Business Marketing

YoungUpstarts

What are your plans for 2018? Some of these may not fully hit in 2018, but it’s not too soon to get started with them. 2018 isn’t a year to completely throw out everything you’ve learned about marketing before. This is a channel most small businesses could use, too. Online reviews are a marketing channel.

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6 Ways to Make Sure Your Tech Startup Will Succeed in 2018

Up and Running

Smart startups first delve into an in-depth market analysis where they learn more about their target audience and its pain points. Reputation will be as important as ever in 2018—only now, it’s more about your brand identity spread through digital channels. Build a solid online image.

Startup 115
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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

If you want to learn more about chatbots generally, read Drift’s The 2018 State of Chatbots Report: How Chatbots Are Reshaping Online Experiences. According to Larry Kim, founder and CEO of MobileMonkey, “Facebook Messenger chatbots are the #1 growth marketing channel for the next +5-10 years.”

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6 Effective Approaches to Maximize Profit Margins in Your Self-Storage Business

The Startup Magazine

Consider targeted online advertising campaigns and explore partnerships with local businesses that cater to your self-storage business target audience. Comparing data from 2018 to 2022, the correlation between having an organized marketing approach and achieving success has increased significantly.

Security 147
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. An eMarketer study estimated that, in 2018, 25% of U.S. But LinkedIn owns the lucrative B2B audience. In March 2018 , LinkedIn video ads became available to all companies. Fundamentally, there’s nothing unique about a video for a LinkedIn ad.

Video 129