Remove 2018 Remove Audience Remove Forecast Remove Retention
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Propensity Modeling: Using Data (and Expertise) to Predict Behavior

ConversionXL

And how does that compare to H1 2018? Regression is a good option because it’s very interpretable for non-technical audiences, which means it can be communicated easily. lead-to-customer conversion rate, retention, etc.). Kettering once said, “My interest is in the future because I am going to spend the rest of my life there.”.

Analytics 118
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. The list of complexities goes on.

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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

But, in 2018, incremental gains no longer cost $1 million either: You have more data; Storage is cheap; and. The resulting visualization shows the tool’s prediction performance and correlations between datasets and retention. They built propensity models based on search behavior and created high-value lookalike audiences.

Analytics 131