Propensity Modeling: Using Data (and Expertise) to Predict Behavior
ConversionXL
AUGUST 1, 2019
And how does that compare to H1 2018? Regression is a good option because it’s very interpretable for non-technical audiences, which means it can be communicated easily. lead-to-customer conversion rate, retention, etc.). Kettering once said, “My interest is in the future because I am going to spend the rest of my life there.”.
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