article thumbnail

How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. So what’s going wrong?

B2B 134
article thumbnail

Export Online Without Frontiers: A Global Map of B2B Marketplaces

The Startup Magazine

Online B2B marketplaces are websites where buyers and sellers meet to trade. B2B Marketplaces in Asia. B2B Platforms in the United States. you can still use B2B marketplaces to take a shortcut. B2B Websites in Europe. Globartis was founded only in 2018 but has been growing rapidly since then.

B2B 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days. Julian Gaviria (@juliangav) March 30, 2018. Stefan Koenig (@koenigst) March 30, 2018. — Tom van den Berg (@TomvdBerg1) March 28, 2018. And we’re off!

Retention 106
article thumbnail

6 Best Apps For Business Owners In 2018

YoungUpstarts

It can be anything from B2B, B2C, C2C. It can help you find your desired job, matrimonial, events or even education related stuff. You can find anything you need in one single apps according to your needs. Doctor appointment app.

Mobile 157
article thumbnail

The Potential of Qualitative Research in B2B

Gregg Fraley, Author of Jack's Notebook

Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Qualitative research is often misunderstood, that might explain why B2B hasn’t embraced it widely.

B2B 63
article thumbnail

We’re Hiring for Our Investment Team at NextView’s NYC Office

View from Seed

Since we first opened our New York office back in 2015, we have steadily increased our presence over the years ( Melody joined us in 2017 and Dorothy in 2018), and now roughly 40% of our investments are in New York. We invest nationally across Consumer and B2B, while most of our investments are based in NYC, SF/Bay Area, and Boston.

article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. An eMarketer study estimated that, in 2018, 25% of U.S. An eMarketer study estimated that, in 2018, 25% of U.S. But LinkedIn owns the lucrative B2B audience. Image source ).

Video 129