Gregg Fraley, Author of Jack's Notebook

FEBRUARY 6, 2019

Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Qualitative research is often misunderstood, that might explain why B2B hasn’t embraced it widely.

B2B 63

B2B Technical Review Customer Marketing 63

VC Cafe

JANUARY 22, 2021

Amazon Corporate Development – Notable acquisitions include Whole Foods ($13.7B), smart doorbell system Ring ($1.2B, 2018) and autonomous mobility technology Zoox ($1.2bn). AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. target account marketing in B2B segment,” wrote one user ), MRP has tried to differentiate based on how it selects and delivers ad content. Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. It wasn’t quite a flip from B2C to B2B, but it was close. Profitwell says overall Customer Acquisition Cost (CAC) is up nearly 50% over the past five years for B2B and B2C companies.

Demand 101

Demand Revenue SQL B2B 101

YoungUpstarts

DECEMBER 22, 2020

A 2018 study by Oracle and research firm Future Workplace found that 93 percent of people would trust orders handed down by a robot. She helps B2B, B2C, technology, SaaS, healthcare, consumer goods, and professional services companies identify new market opportunities, develop new products, and generate demand.

Artificial Inteligence 165

Artificial Inteligence San Diego Leadership B2C 165

YoungUpstarts

AUGUST 23, 2019

Dedicated to early-stage companies, there were over 15 categories to choose from in the 2018 edition, including, inter alia: B2B Business of the Year, Crowdfunded Business of the Year and Export Business of the Year. If you are looking for a little more choice, it might be worth applying for the Startups Awards. Read the Rubric.

Technical Review 147

Technical Review Startup Balance Sheet Cofounder 147

Austin Startup

OCTOBER 1, 2017

These 50 honorees hail from 10 different categories: “B2B Tech,” “Consumer Tech,” “Cybersecurity,” “EdTech,” “Health and Life Sciences,” “LifeStyle,” “Marketing / Advertising / Design / PR,” “Social Impact,” “Supporters,” and “Inno Picks.”

Austin 72

Austin Texas B2B PR 72

ReadWriteStart

MAY 16, 2018

In B2B sales, the process is longer, but the premise is the same: Online research has replaced the old-school necessity of verbal description in sales. It’s 2018, and the office is now mobile. They use smartphones to compare prices, check social media for reviews, and read articles about the pros and cons of each choice.

Sales 90

Sales Technical Review Artificial Inteligence Software Review 90

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Hearpreneur

JANUARY 26, 2022

We may be waiting for 5G in the UK, but China has been studying G6 since 2018 and started properly testing it with the support of its big national telecommunications companies in 2020, according to editors at inc.com. Many B2B buyers now prefer digital meetings, digital conference calls, and negotiations. 7- 6G will rule.

Software Review 127

Software Review Technical Review Entrepreneur Artificial Inteligence 127

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Cyber Monday 2018 was the largest online sales day in U.S. That same review of 2018 holiday season sales looking specifically at your market shows that mobile accounted for 41.7 Be mobile-friendly. billion , of those sales.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Hearpreneur

SEPTEMBER 15, 2019

After working essentially as a leading consultant with a publishing services company helping publishers go digital, I purchased my own niche, declining b2b directory company- and turned it around. But by the end of 2018, I had a warehouse full of vodka. and had a quirky, self-taught, perfectionist distiller in place.

Entrepreneur 90

Entrepreneur Bankruptcy Bootstrapping B2B 90

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” Slack, in 2014, converted at 30%. Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

Version One Ventures

JANUARY 8, 2019

Karthik Sridharan, founder of Kinnek , wrote a great article on Medium on what they’ve learned from building the largest North American B2B marketplace. That’s the recap from Q4 2018. The post Q4 2018: Portfolio News and Activities appeared first on Version One.

Portfolio 139

Portfolio Los Angeles B2B Acquisition 139

ConversionXL

JANUARY 21, 2019

Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective. If not, you can try a different phone number by resetting your 2FA: [link] — Stripe (@stripe) November 5, 2018. Sometimes text messages can be delayed due to network issues—it's a pain. ??

Software Review 125

Software Review Social Media Demand Advertising 125

Rembrandt Communications

SEPTEMBER 28, 2017

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. The post How to Boost Sales by 2018 appeared first on B2B copywriting, content marketing strategy and PR that boost sales, awareness and credibility fast! 2017 Only Has 3 Months Left. How did your business do?

Sales 100

Sales B2B PR SEO 100

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Marketing Social Media Pakistan 113

Argona

JANUARY 15, 2024

Right from its inception in 2018, Argona Partners has been embracing the power of innovation to create value and success for its clients and communities. Such recognition stands as a support to developing trust and authenticity within the B2B community.

Partner 52

Partner Technical Review Indianapolis B2B 52

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? Why Do B2B Companies Need To Prioritize Social Media.

Social Media 100

Social Media B2B Media Vertical 100

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Before their launch in 2018, Woodhead faced a challenge. For products with more than one kind of user, we write more than one user manual. Among other benefits, that initial work helps create a succinct, powerful value proposition. Test launch tiny products. His solution?

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

OCTOBER 9, 2019

Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90 minutes of online video every day. For B2B marketing , the primary goal of content, video included, is often lead generation. For B2B marketing , the primary goal of content, video included, is often lead generation.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Up and Running

JUNE 4, 2019

trillion reached in 2018. Late deliveries result in B2B penalties from larger retailers. By 2021, global B2C ecommerce sales are expected to surpass $4.5 trillion —almost double the $2.3 But alongside the explosive growth of online selling, customer expectations have also soared.

Software Review 75

Software Review Technical Review eCommerce B2C 75

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

FEBRUARY 2, 2023

You know, I was writing, it was like 2018, I was writing Marketing Rebellion. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. He's gone all in on this community. This is where he is getting his revenue. Mark Schaefer (12:18): Yeah.

Community 96

Community Marketing Audience Networking 96

The Startup Magazine

JULY 2, 2019

Instead, they usually turn to B2B businesses that can help them keep their operations running. So, if you’ve been thinking about entering the corporate arena, starting your own B2B business makes a lot of sense. But what B2B business ideas are worth considering in 2019? Here are seven of them you should know about.

B2B 94

B2B Social Media Design Operations 94

Startup Professionals Musings

OCTOBER 2, 2018

For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums. Marty Zwilling First published on CayenneConsulting on 09/18/2018. Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

View from Seed

NOVEMBER 7, 2019

2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Snapchat goes public in 2017 and Spotify succeeds with a direct listing in 2018.

IPO 202

IPO Early Stage Cofounder B2C 202

Transformify

JULY 4, 2018

v) B2B Freelance Marketplace. (vi) No secure payment functionality is offered at present ( 2018). Transformify Recruitment CRM comes with B2B Freelance Marketplace equipped with billing, self-billing and payment functionality. Loaded with: (i) Job board/ Job Marketplace. (ii) ii) Candidate Sourcing. vii) Analytics and reports.

Technical Review 40

Technical Review Software Review Database Algorithm 40

Hearpreneur

MAY 15, 2020

After leading my former employer to $55 million in sales from $18 million in sales, my reward was to be laid off but it was just the kick in the pants I needed to start my B2B marketing company, Innovaxis. Following its incredible success, I launched the eCommerce portion of my business in 2018. Photo Credit: Sean Parnell.

Entrepreneur 127

Entrepreneur LLC Los Angeles San Francisco 127

Feld Thoughts

MAY 30, 2018

Human to Human Connections – how and why companies need to throw away the traditional B2B and B2C playbooks and focus on building authentic H2H relationships. The post FullContact Connect 2018 – June 6 – 8 in Denver appeared first on Feld Thoughts.

Denver 16

Denver Artificial Inteligence B2C Vertical 16

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. founded in 2018, raised $22M to date) HourOne – generative AI tex-to-video based on human presenters.

Israel 148

Israel B2C Generative AI Artificial Inteligence 148

crowdSPRING Blog

AUGUST 6, 2018

According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than they did back in 2016. As we said in our look at web trends of 2018 : A dated or poor looking website design can make even the best businesses appear non-professional and unreliable. Content is king.

Mobile 48

Mobile Design Technical Review RSS 48

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” In October 2018, older posts began to decline in rankings. Beginning in October 2018, organic traffic to the CXL blog began to decline: At a glance, the reasons were difficult to suss out. To be honest, it never did. It doesn’t age the same way.

Analytics 68

Analytics Metrics Technical Review Search 68

YoungUpstarts

MARCH 20, 2020

Researchers placed the value of the dietary supplement industry at an estimated 140 billion dollars (2018). A reputable B2B supplement manufacturing company, Makers Nutrition, produces custom-made formulas for all their clients. Makers Nutrition, for example, supplies excellent athletic supplements.

Cost 147

Cost Curation B2B Distribution 147

YoungUpstarts

DECEMBER 10, 2020

In 2018, 15 percent of Americans reported that they had interacted with a company’s chatbot — an automated, web-based conversation platform — in the prior 12 months. by Christa Martin, Chief Outsiders CMO. The AI boom is well underway. Christa Martin is a Chief Outsiders CMO based in San Diego, California.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

VC Cafe

OCTOBER 24, 2022

When it comes to the total value of exits, consumer startups cumulatively exceeded enterprise exit value in the period of 2018-2022. In terms of number of exits, there’s a higher number of Enterprise companies getting acquired or going public. The Consumer VC.

B2C 103

B2C Israel IPO B2B 103