ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” Slack, in 2014, converted at 30%. Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

Up and Running

JUNE 4, 2019

By 2021, global B2C ecommerce sales are expected to surpass $4.5 trillion reached in 2018. Late deliveries result in B2B penalties from larger retailers. Late or missing deliveries drive B2C customers to competitors. trillion —almost double the $2.3 This can potentially add up to crippling losses for businesses.

Software Review 75

Software Review Technical Review eCommerce B2C 75

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture.

Israel 148

Israel B2C Generative AI Artificial Inteligence 148

Duct Tape Marketing

FEBRUARY 2, 2023

You know, I was writing, it was like 2018, I was writing Marketing Rebellion. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. He's gone all in on this community. This is where he is getting his revenue.

Community 96

Community Marketing Audience Networking 96

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? B2B is Moving Online. Trust is Shifting.

Social Media 100

Social Media B2B Media Vertical 100

View from Seed

NOVEMBER 7, 2019

2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. SoftBank Vision Fund is announced mid 2017.

IPO 202

IPO Early Stage Cofounder B2C 202

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

VC Cafe

JUNE 24, 2024

But consumer investing has fallen out of favour for what investors intuitively feel is safer: B2B (and within that primarily enterprise SaaS). A recent report by Forerunner ventures comparing outcomes in consumer (B2C and B2B2C) startups vs. enterprise startups now shed some interesting light on the differences in performance between the two.

B2C 103

B2C Generative AI Startup Silicon Valley 103

Feld Thoughts

MAY 30, 2018

Human to Human Connections – how and why companies need to throw away the traditional B2B and B2C playbooks and focus on building authentic H2H relationships. The post FullContact Connect 2018 – June 6 – 8 in Denver appeared first on Feld Thoughts.

Denver 16

Denver Artificial Inteligence B2C Vertical 16

VC Cafe

OCTOBER 24, 2022

When it comes to the total value of exits, consumer startups cumulatively exceeded enterprise exit value in the period of 2018-2022. In terms of number of exits, there’s a higher number of Enterprise companies getting acquired or going public.

B2C 103

B2C Israel IPO B2B 103

YoungUpstarts

DECEMBER 10, 2020

In 2018, 15 percent of Americans reported that they had interacted with a company’s chatbot — an automated, web-based conversation platform — in the prior 12 months. by Christa Martin, Chief Outsiders CMO. The AI boom is well underway. Christa Martin is a Chief Outsiders CMO based in San Diego, California.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

Agile VC

NOVEMBER 7, 2019

2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. SoftBank Vision Fund is announced mid 2017.

IPO 100

IPO Early Stage Cofounder B2C 100

ConversionXL

FEBRUARY 18, 2019

Around 97% of B2B and B2C companies use Facebook, which offers four main ways to conduct qualitative research: Polls Contests Call-to-action posts Brand mentions. In July 2018, Instagram added question stickers —succinct, one-question polls for Stories. How to use Facebook for market research. Emoji slider.

Social Media 129

Social Media Media Marketing Campaign 129

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. “Creating a compelling product goes a heck of a longer way than simply worrying about, ‘Hey, is this going to be copied if we are successful?”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. “Creating a compelling product goes a heck of a longer way than simply worrying about, ‘Hey, is this going to be copied if we are successful?”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Duct Tape Marketing

JUNE 11, 2019

According to surveys from HubSpot , 93% of B2B marketers use email to distribute content. On the B2C side of things, 59% of consumers report that information in an email has influenced their purchasing decisions. Super Office reports that the average open rate for emails in 2018 was just shy of 25%. And everyone is on email.

Email 78

Email Marketing B2C B2B 78

Occam's Razor

MARCH 19, 2018

It is not important where this 2018 analysis came from. I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. The analysis is publicly available. I’ve chosen to block out the name of entities involved. Last-mile gaps exist at all our companies. One final touch.

Analytics 132

Analytics Audience B2C Restful 132

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. Sam Ashdown: Something else that came out of it, just an accidental spark was we did a competition for AshdownJones on Facebook, just before Christmas 2018 to boost our likes a little. That is really how we built it. A whole little referral engine.

SEO 78

SEO Networking Engineer Marketing 78

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations.

Social Network 73

Social Network Viral Social Media B2C 73