Up and Running

AUGUST 14, 2018

As a result, 93 percent of business-to-business (B2B) marketers use content marketing. Content marketing has been effective for B2B marketers as well. Content marketing is more than just words or blog posts. Kristy Knichel of Knichel Logistics is positioning herself as an influencer by starting a blog.

Marketing 71

Marketing Entrepreneur B2B Video 71

ConversionXL

APRIL 3, 2018

The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days. Julian Gaviria (@juliangav) March 30, 2018. Stefan Koenig (@koenigst) March 30, 2018. — Tom van den Berg (@TomvdBerg1) March 28, 2018. And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106

Transformify

JULY 4, 2018

Free blog posts. v) B2B Freelance Marketplace. (vi) No secure payment functionality is offered at present ( 2018). Transformify Recruitment CRM comes with B2B Freelance Marketplace equipped with billing, self-billing and payment functionality. Job Posting. Resume Database Access. Transformify Recruitment CRM. Job Alerts.

Technical Review 40

Technical Review Software Review Database Algorithm 40

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

crowdSPRING Blog

AUGUST 6, 2018

As the company stated in a blog post : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than they did back in 2016. You want more effective content. Content is king.

Mobile 48

Mobile Design Technical Review RSS 48

ConversionXL

MARCH 25, 2020

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. A B2B website that educates potential buyers isn’t a personal “weblog.” The CXL blog started in 2011 and, currently, includes about 700 articles. In October 2018, older posts began to decline in rankings.

Analytics 68

Analytics Metrics Technical Review Search 68

crowdSPRING Blog

MAY 4, 2018

— crowdspring (@crowdspring) April 25, 2018. — crowdspring (@crowdspring) May 1, 2018. — Comcast Business (@comcastbusiness) May 1, 2018. — crowdspring (@crowdspring) May 2, 2018. — Comcast Business (@comcastbusiness) May 1, 2018. — crowdspring (@crowdspring) May 2, 2018.

Small Business 56

Small Business Design Entrepreneur Marketing 56

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. McPherson, who runs blogging courses, promised a course that “would challenge [participants] to take uncomfortable steps to ‘grow their blog.’” Before their launch in 2018, Woodhead faced a challenge. Another plus: It costs almost nothing to produce.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Hearpreneur

DECEMBER 22, 2017

Everyone works so hard and with the economy heating up this year we have not had much downtime so I think everyone will appreciate the calm before the 2018 storm. Many of our clients have big plans for the new year and budgets have been allocated so fingers crossed we can rest up and hit the ground running in early January.

St. Louis 77

St. Louis Entrepreneur Kentucky Florida 77

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? Why Do B2B Companies Need To Prioritize Social Media.

Social Media 100

Social Media B2B Media Vertical 100

ConversionXL

OCTOBER 9, 2019

Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90 minutes of online video every day. For B2B marketing , the primary goal of content, video included, is often lead generation. For B2B marketing , the primary goal of content, video included, is often lead generation.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. target account marketing in B2B segment,” wrote one user ), MRP has tried to differentiate based on how it selects and delivers ad content. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

FEBRUARY 2, 2023

You know, I think there a lot of people might have a blog or a podcast and they say, this is my community, but it's really not. You know, I was writing, it was like 2018, I was writing Marketing Rebellion. And if you can remember that you can find my book, my blog, my podcast, my social media connections.

Community 83

Community Marketing Audience Networking 83

VC Cafe

JANUARY 22, 2021

Amazon Corporate Development – Notable acquisitions include Whole Foods ($13.7B), smart doorbell system Ring ($1.2B, 2018) and autonomous mobility technology Zoox ($1.2bn). AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

Occam's Razor

MARCH 19, 2018

It is not important where this 2018 analysis came from. I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. and reflect on how this graph is long-term job security for everyone who reads this blog. The analysis is publicly available. One final touch.

Analytics 132

Analytics Audience B2C Restful 132

View from Seed

NOVEMBER 7, 2019

2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Snapchat goes public in 2017 and Spotify succeeds with a direct listing in 2018.

IPO 202

IPO Early Stage Cofounder B2C 202

ConversionXL

JANUARY 21, 2019

When Moz’s SEO tool wasn’t working as expected, they penned a public apology on their blog to say sorry for the failures, why they happened, and what they did to fix it: 2. Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective.

Software Review 125

Software Review Social Media Demand Advertising 125

Hearpreneur

MAY 15, 2020

With both of these in mind, I began to plan my exit strategy by saving money, as well as starting my blog and a couple of other side hustles. Following its incredible success, I launched the eCommerce portion of my business in 2018. And second, I didn’t want to rely on working for others as my primary source of income.

Entrepreneur 127

Entrepreneur LLC Los Angeles San Francisco 127

Agile VC

NOVEMBER 7, 2019

2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Snapchat goes public in 2017 and Spotify succeeds with a direct listing in 2018.

IPO 100

IPO Early Stage Cofounder B2C 100

ConversionXL

JULY 10, 2019

Links to blog posts or long-form resources increase their search visibility and build awareness. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. Example 2. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Blog posts. Still, too often, blogs are purely derivative.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. Sam Ashdown: Something else that came out of it, just an accidental spark was we did a competition for AshdownJones on Facebook, just before Christmas 2018 to boost our likes a little. Like blogging, I wrote five blog posts and it’s not paying off so forget it.

SEO 76

SEO Networking Engineer Marketing 76

Hearpreneur

MAY 18, 2022

Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. My business started from a simple blog where I wrote about marketing topics as a way to stay current on marketing trends. I figured it would be easier to do that through a blog site.

Entrepreneur 143

Entrepreneur Technical Review Software Review Jordan 143